# Uneventful Promo Websites Kit Kat Launches ‘The First Worldwide Website Where Nothing Happen By Ines Freitas | Published 2009-02-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kitkats-ultimate-break-the-first-website-were-nothing-happens References: [thefirstworldwidewebsitewherenothinghappens](http://thefirstworldwidewebsitewherenothinghappens.com/) Kit Kat, Nestlé’s popular chocolate brand, has taken its tagline of “Have a break, have a Kit Kat” to an exquisite extreme. If having a [yummy Kit Kat break](https://www.trendhunter.com/trends/decaf-billboard) is to be taken for real, even websites should follow suit, right? So what better than to create ‘The First Worldwide Website Where Nothing Happens’? Magnificently conceived by JWT, the website starts with a black screen; while the site is loading, all of the responsibilities of our day-to-day lives are flashed in sequence. Then, a plain white screen with big red letters instructs the user to take a break, a sweet, [chocolate flavored](https://www.trendhunter.com/trends/kitkat-nescaf) *dolce fare niente*. The company alerts that if by any chance anything should happens at the website, to report it. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 29% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Minimalist Website Design:** Disruptive innovation opportunity: Develop simple and visually appealing websites that offer a break from the usual cluttered and overwhelming user experiences. - **Branded Experiences:** Disruptive innovation opportunity: Create unique and memorable branded experiences that align with the values and messaging of the product. - **Interactive Advertising:** Disruptive innovation opportunity: Utilize interactive elements in advertising campaigns to engage users and create a sense of intrigue and participation. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Introduce innovative ways to incorporate relaxation and enjoyment into food and beverage products. - **Advertising and Marketing:** Disruptive innovation opportunity: Explore unconventional advertising methods to capture and retain the attention of consumers. - **Web Development:** Disruptive innovation opportunity: Rethink website design and user experience to provide a refreshing and unique online presence for brands. ## Related on Trend Hunter - [Personal Break-Emphasizing Campaigns](https://www.trendhunter.com/trends/personal-breaks.md) - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md) - [Gamer-Inspired Snacks](https://www.trendhunter.com/trends/kitkat1.md) - [Break-Focused AI Campaigns](https://www.trendhunter.com/trends/ai-campaign.md) - [Nostalgic Video Rental Pop-Ups](https://www.trendhunter.com/trends/break-better.md) - [Tax-Deductible Snack Breaks](https://www.trendhunter.com/trends/tax-deductible-snack-break.md) - [AI-Generative Chocolate Campaigns](https://www.trendhunter.com/trends/kitkat.md) - [Staring Contest AR Campaigns](https://www.trendhunter.com/trends/blink-break-1.md) - [Throwback OOO Campaigns](https://www.trendhunter.com/trends/auto-replybreak.md)