# AI-Generative Chocolate Campaigns KitKat Takes a Break and Taps Marketing Advice from AI By Amy Duong | Published 2023-04-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kitkat References: [designtaxi](https://designtaxi.com/news/423064/KitKat-Finally-Took-A-Break-By-Getting-AI-To-Make-Its-Ads/) & [youtube](https://www.youtube.com/@KitKatANZ/videos?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  [KitKat's](https://www.trendhunter.com/trends/ai-campaign) creative team takes a backseat and uses generative artificial intelligence to create a series of commercials. This is led by the creative agency [Wunderman Thompson Australia](https://www.trendhunter.com/trends/tax-deductible-snack-break). The creatives on the team fed the system scripts that have been written by AI to an art generator as well as a voice synthesizer to bring ideas to life. The agency puts in briefs that read prompts such as “Write a KitKat ad the way Gen Z speaks” and “Write a KitKat ad about gamers.” The artwork that was generated was as expected, which gives the team a 'break.' João Braga, The Chief Creative Officer at Wunderman Thompson Australia explains to press “KitKat has breaks, and AI gives us more of those. So we thought we’d have a crack at it ourselves and poke a bit of fun at AI—while we can.” Image Credit: KitKat Australia, New Zealand ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 98% | Activity: 98% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Generative AI-driven Advertising:** The use of generative artificial intelligence for creating advertising campaigns presents new opportunities to automate creative processes and quickly generate fresh advertising content. - **AI-powered Script Writing:** Leveraging AI-generated scripts for advertising provides potential for cost-effective and time-saving script writing, while still allowing for creative input from human writers and designers. - **Voice Synthesis in Advertising:** Incorporating voice synthesis in advertising opens up new opportunities for dynamic and adaptable spoken content that can be produced quickly and efficiently by AI systems. ### Where This Applies - **Advertising:** Advertisers can harness the power of AI and generative algorithms to develop innovative campaigns that push boundaries and engage consumers in new ways. - **Marketing:** Marketers can leverage AI-generated scripts to develop new promotional material quickly and efficiently, while still retaining a human touch in the creative process. - **Food and Beverage:** The use of AI in advertising campaigns for the food and beverage industry can allow companies to quickly and creatively showcase their products in new and exciting ways. ## Related on Trend Hunter - [Break-Focused AI Campaigns](https://www.trendhunter.com/trends/ai-campaign.md) - [AI Chocolate Bar Campaigns](https://www.trendhunter.com/trends/jos-mourinho.md) - [Generative AI Candy Campaigns](https://www.trendhunter.com/trends/starburst-different-every-time.md) - [Branded AI-Generated Short Films](https://www.trendhunter.com/trends/aigenerated-short-films.md) - [Generative AI Beverage Ads](https://www.trendhunter.com/trends/cocacola-masterpiece.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md) - [AI-Driven Video Generation Platforms](https://www.trendhunter.com/trends/video-generation-platform.md) - [Bespoke AI-Powered Art](https://www.trendhunter.com/trends/coke.md) - [AI-Ketchup Drawing Ads](https://www.trendhunter.com/trends/heinz-ai-ketchup.md)