<!-- canonical: https://www.trendhunter.com/trends/kitkat-senses-girls-aloud -->
<!-- robots: noindex -->

# Taking a Break on the Red Carpet
'KitKat Senses' Teamed With 'Girls Aloud'

By Bianca | Published 2008-04-13 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/kitkat-senses-girls-aloud
References: [utalkmarketing](http://www.utalkmarketing.com/Pages/CreativeShowcase.aspx?ArticleID=4959&Filter=0&Keywords;=&Order=LATEST&Page=1&Title=Kit_Kat_)

In another attempt for [chocolate companies to target women](https://www.trendhunter.com/trends/g-products), the **[KitKat](https://www.trendhunter.com/trends/kitkat-sharing-bars) Senses** chocolate bars are being promoted in conjunction with **Girls Aloud**. The spot works in favour for both -- [KitKat chocolate](https://www.trendhunter.com/trends/kitkat-minis) is promoted with a young, hip, female celebrity endorsement, and the girl band is using it as PR damage control.

The UK girl band's appearance includes Sarah Harding, the trouble-making party girl who was rumoured to be leaving the group. UTalk Marketing calls the KitKat campaign, created by JWT, a PR stunt to demonstrate things are running smoothly for the band, crushing rumors of the break up.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 19% | Activity: 58% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### What's Driving This Trend

- **Targeting Women with Chocolate:** Disruptive innovation opportunity: Create and market chocolate products that specifically target women, utilizing celebrity endorsements and PR stunts.
- **Celebrity Endorsements for Chocolate:** Disruptive innovation opportunity: Collaborate with popular celebrities to promote chocolate brands, creating a connection between the product and the celebrity's image.
- **Using PR Stunts in Marketing:** Disruptive innovation opportunity: Implement attention-grabbing PR stunts as a way to generate buzz and maintain a positive brand image.

### Who This Affects Most

- **Chocolate:** Disruptive innovation opportunity: Develop new chocolate products that cater to specific target markets, such as women, by incorporating unique flavors or packaging.
- **Celebrity Endorsement:** Disruptive innovation opportunity: Offer celebrity endorsement services to brands, helping them create effective marketing campaigns and reach their target audience.
- **Marketing and Public Relations:** Disruptive innovation opportunity: Develop innovative strategies and tactics for marketing and PR, such as utilizing social media influencers or creating viral campaigns, to generate maximum exposure and engagement for brands.

## Related on Trend Hunter

- [Shareable Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/kitkat-sharing-bars.md)
- [Workday Break-Focused Campaigns](https://www.trendhunter.com/trends/teams-meeting.md)
- [Nostalgic Video Rental Pop-Ups](https://www.trendhunter.com/trends/break-better.md)
- [Sustainable Mainstream Candy Bars](https://www.trendhunter.com/trends/new-kitkat-bar.md)
- [Gamer-Inspired Snacks](https://www.trendhunter.com/trends/kitkat1.md)
- [Collaboration Biscuit Spread Products](https://www.trendhunter.com/trends/lotus-biscoff-kitkat-bites.md)
- [Coffee-Flavored Candy Bars](https://www.trendhunter.com/trends/kitkat-nescaf.md)
- [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md)
- [Tax-Deductible Snack Breaks](https://www.trendhunter.com/trends/tax-deductible-snack-break.md)