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# Candy-Inspired Biscuit Collections
These New KitKat Senses Biscuits Come in Three Flavor Options

By Michael Hemsworth | Published 2020-01-29 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/kitkat-senses-biscuits
References: [conveniencestore](https://www.conveniencestore.co.uk/products/nestle-adds-two-finger-biscuit-to-premium-kitkat-senses-range/601464.article) & [nestle](https://www.nestle.com/brands/allbrands/kit-kat)

These new KitKat Senses biscuits have been announced by the brand in the UK as a premium option for consumers who are looking to enjoy the familiar format of the namesake chocolate in a new flavor. The product has a suggested retail price point of £1.99 for a five-pack, and comes in flavor options including [Millionaire's Shortbread](https://www.trendhunter.com/trends/lindt-lindor-shortbread-truffles), Salted Caramel and Choc Chip Cookie Dough. Each of the varieties are only available at [Asda](https://www.trendhunter.com/trends/mr-kipling-signature-collection-mixes) and Morrisons locations in the UK, but are positioned for a rollout in the convenience market during the second half of 2020.

Assistant Brand Manager for KitKat Amy Bennett-Inge spoke on the new KitKat Senses biscuits saying, "Whether it’s to make your [morning cup of coffee](https://www.trendhunter.com/trends/kitkatflavored) extra special, for a pick-me-up throughout the day, or to unwind in the evening, we think our new KitKat Senses biscuits provide the perfect indulgent break.”

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 50% | Activity: 72% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Premium Biscuit Options:** Disruptive innovation opportunity: Create unique and premium flavors of biscuits to cater to consumers looking for indulgent snack options.
- **Convenience Market Expansion:** Disruptive innovation opportunity: Develop new distribution channels and partnerships to expand the availability of premium biscuit products in the convenience market.
- **Candy-inspired Snacks:** Disruptive innovation opportunity: Combine popular candy flavors and formats with traditional snacks to create unique and enticing products.

### Who This Affects Most

- **Food and Beverage:** Disruptive innovation opportunity: Explore flavor innovation and new product formats to meet consumer demand for exciting and indulgent snacks.
- **Retail:** Disruptive innovation opportunity: Collaborate with brands to launch exclusive products in specific retail locations, creating a unique selling point and increasing foot traffic.
- **Distribution:** Disruptive innovation opportunity: Identify untapped distribution channels and develop partnerships for expanding the reach of premium snack products.

## Related on Trend Hunter

- [Bakery-Inspired Chocolate Snacks](https://www.trendhunter.com/trends/kitkat-cookie-dough.md)
- [Shareable Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/kitkat-sharing-bars.md)
- [Bakery-Inspired Chocolate Products](https://www.trendhunter.com/trends/nestl-confectionery.md)
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- [Indulgent Chocolate Wafer Bars](https://www.trendhunter.com/trends/mcvities-gold-billions.md)
- [Indulgent Snacking Biscuits](https://www.trendhunter.com/trends/mcvities-signature.md)
- [Caramel-Infused Wafer Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-caramel.md)
- [Premium Tea Time Biscuits](https://www.trendhunter.com/trends/foxs-fabulous-chocolatey-indulgent-creams-biscuits.md)
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