# Sweet Bean Shake Chocolates KitKat Original Zunda Shake Flavour is Arriving in Japan By Michael Hemsworth | Published 2025-09-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kitkat-original-zunda-shake-flavour References: [soranews24](https://soranews24.com/2025/09/26/new-japanese-kitkat-flavour-lets-you-eat-a-zunda-milkshake/) & [shop.sanzen.co.jp](https://www.shop.sanzen.co.jp/shop/g/g459/)  The KitKat Original Zunda Shake Flavour is the brand's latest limited time offering that's crafted with a rich, sweet taste profile in focus for foodies alike to try out. The product consist of the signature KitKat format with its [crispy wafers and creamy coating](https://www.trendhunter.com/trends/handy-melts-x-kitkat) on the exterior, and boasts the flavors of the Zunda Shake thanks to a partnership with Zunda Saryo. This gives the treat the signature flavor of [sweet and savory edamame beans](https://www.trendhunter.com/trends/meiji-products) in every bite, which is inspired by the finely mashed edamame bean recipe that's sweetened to perfection. The KitKat Original Zunda Shake Flavour will come in nine-piece boxes priced at 1,069 yen and will only be on offer at Zunda Saryo locations and Kasho Sanzen shops in Japan as well as online. Image Credit: [PR Times](https://prtimes.jp/main/html/rd/p/000000088.000029663.html) ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 78% | Activity: 78% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Collaborations:** Limited-edition collaborations like the KitKat and Zunda Saryo partnership offer unique flavors that heighten consumer interest and drive exclusive product demand. - **Cultural Flavor Fusion:** Introducing cultural flavor fusions, such as the Zunda Shake KitKat, allows global brands to appeal to local tastes and traditions while promoting culinary diversity. - **Bean-derived Snack Innovations:** Innovations in bean-derived snacks, exemplified by the sweet and savory edamame flavor in the KitKat Zunda Shake, tap into the growing demand for plant-based and novel taste profiles. ### Where This Applies - **Confectionery Industry:** In the confectionery industry, unique flavor collaborations like the KitKat Zunda Shake signify an opportunity to expand global palates and attract a diverse consumer base. - **Cultural Cuisine Industry:** The cultural cuisine industry can explore cross-cultural product offerings, as demonstrated by the Zunda Shake KitKat, to broaden appeal and introduce regional flavors to new markets. - **Plant-based Ingredients Industry:** With the rising popularity of plant-based ingredients, incorporating bean-based flavors as seen in the Zunda Shake KitKat, creates new product categories that can intrigue health-conscious consumers. ## Related on Trend Hunter - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/kitkat-chocolate-mint-ice-cream.md) - [Collaboration Confectionery Candy Bars](https://www.trendhunter.com/trends/sugar-butter-tree-x-kitkat.md) - [Anniversary-Honoring Chocolate Products](https://www.trendhunter.com/trends/kitkat-bars.md) - [Celebratory Cartoon Candy Bars](https://www.trendhunter.com/trends/japanese-kitkat.md) - [Sweetened Soybean Ice Creams](https://www.trendhunter.com/trends/super-cups-30th-anniversary.md) - [Frozen Matcha-Flavored Ice Creams](https://www.trendhunter.com/trends/kit-kat-thailand.md) - [Umami Matcha Cookie Milkshakes](https://www.trendhunter.com/trends/matcha-cookies-cream-shake.md) - [Multi-Flavored Chocolate Bars](https://www.trendhunter.com/trends/kit-kat-duo.md) - [Bakery-Inspired Chocolate Snacks](https://www.trendhunter.com/trends/kitkat-cookie-dough.md)