# KitKat Online Viral
Second Life Used in Advertising

By Cowbag | Published 2007-04-03 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/kitkat-online-viral-second-life-used-in-advertising
References: [youtube](http://www.youtube.com)

This is the latest advert to become viral thanks to the very clever use of Second Life by the creatives behind KitKat. There is much online debate and rumours about if this is a "real advert" or not. To the the fact it looks shot on film (v costly) is a give away, but what do I know. All that matters is that people are talking about it - a fact that can not be disputed.