# Protein-Rich Candy Bars The New Nestlé KitKat More and Yorkie More Bars Have 30% Less Sugar By Michael Hemsworth | Published 2019-09-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kitkat-more-and-yorkie-more References: [foodbev](https://www.foodbev.com/news/nestle-launches-new-kitkat-and-yorkie-bars-with-fruit-and-nuts/) & [nestle](https://www.nestle.com) The new [Nestlé](https://www.trendhunter.com/trends/new-kitkat-bar) KitKat More and Yorkie More bars have been unveiled by the brand as a lineup of options for consumers who are looking for a more beneficial way to enjoy the [classic flavors of their favorite treats](https://www.trendhunter.com/trends/yorkie-biscuit-brownie). The bars feature the usual ingredients that the namesake varieties are known for along with fruits, nuts and cereals that help to enhance the [protein and fiber levels](https://www.trendhunter.com/trends/trek) of each one. The candy bars also contain 30% less sugar than other varieties on the market to make them perfect for those looking to curb their intake. Marketing Director for Nestlé Confectionery in the UK & Ireland Alex Gonnella spoke on the new Nestlé KitKat More and Yorkie More bars saying, "We are really proud of these latest innovations. Whether it is fruit, nuts or oats; the fibre or protein they provide; this range really does offer more and is our next generation of chocolate bars with 30% less sugar.” ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 83% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Protein and Fiber-rich Candy Bars:** The introduction of protein and fiber-rich candy bars opens up opportunities to disrupt the traditional confectionery industry with healthier options. - **Lower Sugar Candy Bars:** Lower sugar candy bars are a growing trend as consumers become more health-conscious, disrupting the traditional high-sugar candy market. - **Functional Ingredients in Candy Bars:** Using functional ingredients such as fruits, nuts, and cereals in candy bars provides opportunities to introduce consumers to healthier snacking options and disrupts the traditional candy market. ### Who This Affects Most - **Confectionery:** The confectionery industry can innovate by exploring opportunities to introduce consumers to healthier candy options that still provide indulgent taste and textures. - **Snack Foods:** Adding protein and fiber to candy bars, along with lower sugar content, disrupts the traditional snack food industry and opens up opportunities to create healthier snacking options. - **Functional Foods:** By incorporating functional ingredients such as fruits, nuts, and cereals into candy bars, this trend disrupts the traditional confectionery industry and opens up opportunities for companies to innovate in the functional foods market. ## Related on Trend Hunter - [Textural Low-Sugar Candy Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-fruitier-nuttier1.md) - [Nutritious Nougat Protein Bars](https://www.trendhunter.com/trends/crispy-nougat-protein-bar.md) - [High-Protein Low-Sugar Snack Bars](https://www.trendhunter.com/trends/trek-high-protein-bars.md) - [Decadent Protein Bars](https://www.trendhunter.com/trends/ms-high-protein-bars.md) - [Candy-Like Protein Snacks](https://www.trendhunter.com/trends/triple-chocolate-protein-bar.md) - [Nutty Low-Sugar Chocolates](https://www.trendhunter.com/trends/cadbury-dairy-milk-fruitier-nuttier.md) - [High-Protein Candy Bar Snacks](https://www.trendhunter.com/trends/candy-bar-bites.md) - [Protein-Packed Candy Bars](https://www.trendhunter.com/trends/snickers-hi-protein-bars.md) - [Protein-Rich Candy Bar Milks](https://www.trendhunter.com/trends/chocolate-milks.md)