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# Ramadan-Themed Chocolate Bars
The KitKat® Iftar Bar Features 30 Pieces for 30 Days of Ramadan

By Jana Pijak | Published 2023-03-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/kitkat-iftar-bar
References: [madewithnestle](https://www.madewithnestle.ca/kitkat-iftar-bar) & [instagram](https://www.instagram.com/reel/CqGoTUusZfa/?igshid=YmMyMTA2M2Y)

![Ramadan-Themed Chocolate Bars](https://cdn.trendhunterstatic.com/thumbs/501/kitkat-iftar-bar.jpeg)

[KitKat®](https://www.trendhunter.com/trends/costa-coffee-spring-menu), the chocolate bar that celebrates well-deserved breaks, is recognizing the importance of breaking your fast at sundown during Ramadan, also known as Iftar, and is celebrating with Canadians with the launch of a KitKat® Iftar bar. During the holy month of Ramadan, Iftar is a time synonymous with self-reflection, celebration and time spent with family and friends.

KitKat® recently partnered with Muslim content creators to trial its new 30-piece bars, featuring 1 piece for every day of Ramadan, with availability through limited giveaways. In addition to the new limited edition bar, [Nestle Canada](https://www.trendhunter.com/trends/iftar-bar) is sharing Ramadan-themed recipes with Canadians on its website.

This campaign is reflective of Nestle Canada's commitment to inclusivity and is a celebration of diverse community traditions.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 89% | Activity: 100% | Freshness: 15%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Ramadan-themed Limited Editions:** More companies can create Ramadan-themed limited editions to recognize and celebrate important cultural events, expanding their customer base and promoting inclusivity.
- **Cultural Collaboration Marketing:** More companies can collaborate with content creators and influencers from different cultures to market their products, expanding their audience and promoting diversity and inclusivity.
- **Brand Advocacy Through Cultural Inclusivity:** Companies that celebrate and recognize cultural traditions can engender brand loyalty and advocacy for a wider audience, leading to increased awareness and sales.

### Who This Affects Most

- **Food and Beverage:** Food and beverage companies can create seasonal or themed products to attract customers during important cultural events, expanding market reach and increasing sales.
- **Marketing and Advertising:** Marketing and advertising agencies can help brands collaborate with influencers and create campaigns that promote inclusivity and celebrate cultural diversity.
- **Retail:** Retail companies can showcase themed merchandise and create campaigns highlighting inclusivity and diversity to increase brand loyalty and attract a broader audience.

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