# Pink Cocoa Easter Eggs Nestlé is Now Creating KitKat Easter Eggs with Ruby Chocolate By Laura McQuarrie | Published 2019-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kitkat-easter-egg References: [pretty52](http://www.pretty52.com/tasty/food-and-drink-pink-kitkat-easter-eggs-created-with-ruby-chocolate-now-exist-20190121) & [kitkat](https://www.kitkat.co.uk/content/Ruby) With its fresh and fruity berry flavor and naturally bold Millennial pink color, ruby chocolate is introducing something new to the world of chocolate—and this Easter, Nestlé is offering a special new kind of KitKat Easter egg made with ruby cocoa beans. Last year, KitKat unveiled a ruby chocolate version of its signature crispy wafer and these naturally colored pink eggs offer a fun way to celebrate the holiday. The Easter eggs are wrapped in pink foil and are packaged with packs of the previously introduced pink chocolate wafer biscuits. Since the discovery of this fourth kind of chocolate, ruby chocolate products are continually being introduced to consumers, with many brands targeting Millennials who would appreciate the new flavor experience and color of the confections. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 33% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Ruby Chocolate:** Opportunity to innovate with a new flavor and color in the chocolate industry. - **Millennial Targeting:** Potential for brands to target Millennials with unique and exciting chocolate products. - **Holiday Specials:** Creating seasonal chocolate offerings to celebrate holidays and engage consumers. ### Who This Affects Most - **Chocolate:** Innovation opportunities in developing new chocolate flavors and colors. - **Confectionery:** Exploring new confectionery products that appeal to Millennials and offer unique taste experiences. - **Food Packaging:** Opportunity to design creative and attractive packaging for seasonal chocolate products. ## Related on Trend Hunter - [Collaboration Easter Chocolate Products](https://www.trendhunter.com/trends/nestle-easter-products.md) - [Viral Chocolate Easter Eggs](https://www.trendhunter.com/trends/pistachio-kataifi-breton-egg.md) - [Expansive Easter Candy Ranges](https://www.trendhunter.com/trends/nestl-confectionery-easter-season-2025.md) - [Cereal-Studded Easter Eggs](https://www.trendhunter.com/trends/rice-krispies-milk-chocolate-eggs.md) - [Paintable Easter Chocolates](https://www.trendhunter.com/trends/painting-kit-easter-edition.md) - [Animal-Inspired Easter Candies](https://www.trendhunter.com/trends/hershey-easter-products.md) - [Celebratory Seasonal Chocolate Products](https://www.trendhunter.com/trends/hershey-seasonal-treats.md) - [Artisan Flavor Easter Chocolates](https://www.trendhunter.com/trends/happi-easter-eggs.md) - [Decadent Easter Chocolates](https://www.trendhunter.com/trends/easter-2025.md)