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# Cake-Inspired Chocolate Bars
The Nestle KitKat Chunky New York Cheesecake Bar is Indulgent

By Michael Hemsworth | Published 2017-09-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/kitkat-chunky
References: [chewboom](http://www.chewboom.com/2017/09/14/nestle-launches-new-york-cheesecake-kit-kat-chunky-bar-in-the-uk/)

Chocolate bars are quickly becoming a portioned means of enjoying a treat for consumers, so brands are responding with new options like the [Nestle](https://www.trendhunter.com/trends/nestle-2) KitKat Chunky New York Cheesecake Bar. Coming in the familiar format that consumers recognize, the [chocolate bar](https://www.trendhunter.com/trends/lindt-chocolate-bar) is made to taste just like the classic cake dessert. The bar consists of milk chocolate and crispy wafers that have been topped with a layer of [vanilla cheesecake filling](https://www.trendhunter.com/trends/squashies-cheesecake-slices) for an unexpectedly different treat that is like a small, portioned piece of the classic restaurant dessert.

The Nestle KitKat Chunky New York Cheesecake Bar is set to be available starting on September 18 in the UK and Ireland only, which makes them a coveted new release from the brand.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 16% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Cake-inspired Chocolate Bars:** Opportunity for brands to create indulgent chocolate bars that mimic the flavors of beloved cakes.
- **Portioned Treats:** Growing trend of chocolate bars being marketed as portioned treats for consumers seeking moderation.
- **Limited Edition Releases:** Increasing popularity of limited edition chocolate bars that create a sense of exclusivity and desirability.

### Industries Being Reshaped

- **Confectionery:** Confectionery industry can explore innovative flavors and textures to create cake-inspired chocolate bars.
- **Food and Beverage:** Food and beverage industry can leverage the trend of portioned treats to develop new chocolate bar products that cater to consumer desires for moderation.
- **Marketing and Branding:** Marketing and branding industry can create successful limited edition releases that generate excitement and drive consumer demand.

## Related on Trend Hunter

- [Textural Chocolatey Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-crunchy-double-chocolate.md)
- [Shareable Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/kitkat-sharing-bars.md)
- [Bakery-Inspired Chocolate Products](https://www.trendhunter.com/trends/nestl-confectionery.md)
- [White Chocolate Candy Bars](https://www.trendhunter.com/trends/nestle-2.md)
- [Coffee-Flavored Candy Bars](https://www.trendhunter.com/trends/kitkat-nescaf.md)
- [Donut-Inspired Chocolate Wafers](https://www.trendhunter.com/trends/kit-kat-chocolate-frosted-donut-flavored-bar.md)
- [Churro-Inspired Candy Bars](https://www.trendhunter.com/trends/kit-kat-churro.md)
- [Wafer Chocolate Bar Cereals](https://www.trendhunter.com/trends/kitkat-cereal.md)
- [Candy Bar-Flavored Dessert Pots](https://www.trendhunter.com/trends/milk-chocolate-dessert.md)