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# Gilded Chocolate Snacks
Nestlé Australia's KitKat Chunky Gold Boasts Three Wafer Layers

By Jana Pijak | Published 2020-08-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/kitkat-chunky-gold
References: [dailymail](https://www.dailymail.co.uk/femail/article-8570725/Nestl-launches-new-KitKat-Chunky-Gold-Krisp-chocolate-bar.html)

The KitKat Chunky Gold Krisp chocolate [bar](https://www.trendhunter.com/trends/lion-bar-brownie) was recently unveiled by [Nestlé Australia](https://www.trendhunter.com/trends/kitkat-chunky-caramel) and features a blend of "caramelized gold chocolate and crunchy waffle pieces." Priced at a $1.99 per bar, the product will be available nationwide at locations like Coles, Woolworths, Big W and other convenience stores.

Combining a classic KitKat Chunky bar with decadent [KitKat Gold chocolate](https://www.trendhunter.com/trends/kitkat-sharing-bars), the KitKat Chunky Gold Crisp flavor pairs the best of both worlds. Each bar includes a golden white chocolate base and topping with three layers of crispy wafer and crunchy waffle pieces. The bar is not only a decadent treat to satisfy one's sweet tooth but also aims to help consumers elevate any snack break -- thanks to its layered ingredients and Instagram-friendly aesthetic.

Image Credit: Nestlé

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 18% | Activity: 48% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Decadent Snack Bars:** Opportunity for food companies to create premium snack bars that offer unique flavors and textures for a elevated snacking experience.
- **Gold-inspired Food Products:** Opportunity for food companies to create food products that feature a visually appealing gold aesthetic for social media sharing and Instagram-worthy moments.
- **Creative Ingredients Combination:** Opportunity for food companies to experiment with unexpected ingredient combinations to create new and unique snack products that tantalize consumer taste buds.

### Where This Applies

- **Confectionery:** Opportunity for confectionery companies to create premium snack bars with unique flavors and ingredients to appeal to consumers who are willing to pay a premium for decadent treats.
- **Social Media Marketing:** Opportunity for marketing and advertising agencies to capitalize on the trend of visually appealing food products and create innovative social media campaigns that target younger demographics.
- **Retail:** Opportunity for retailers to create curated snack bar sections that feature unique and premium snack bar options to cater to consumers' evolving snack preferences.

## Related on Trend Hunter

- [Caramel-Infused Wafer Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-caramel.md)
- [White Chocolate Candy Bars](https://www.trendhunter.com/trends/nestle-2.md)
- [Gilded Confectionery Product Ranges](https://www.trendhunter.com/trends/nestl-the-golden-collection.md)
- [Indulgent Chocolate Wafer Bars](https://www.trendhunter.com/trends/mcvities-gold-billions.md)
- [Coffee-Flavored Candy Bars](https://www.trendhunter.com/trends/kitkat-nescaf.md)
- [Dark Chocolate Wafer Bars](https://www.trendhunter.com/trends/kitkat-70-dark.md)
- [Wafer Chocolate Bar Cereals](https://www.trendhunter.com/trends/kitkat-cereal.md)
- [Gilded Caramel Chocolate Bars](https://www.trendhunter.com/trends/toblerone-golden.md)
- [Donut-Inspired Chocolate Wafers](https://www.trendhunter.com/trends/kit-kat-chocolate-frosted-donut-flavored-bar.md)