# Caramel-Infused Wafer Candy Bars The Nestlé KitKat Chunky Caramel is Launching in the UK By Michael Hemsworth | Published 2022-07-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kitkat-chunky-caramel References: [conveniencestore](https://www.conveniencestore.co.uk/products/nestle-unwraps-kitkat-chunky-caramel/669894.article) & [nestle](https://www.nestle.com)  The [Nestlé](https://www.trendhunter.com/trends/nestle-2) KitKat Chunky Caramel is a new candy bar hitting store shelves in the UK to offer consumers a way to enjoy the rich flavor of caramel in a familiar way. The chocolate treat features the brand's signature KitKat Chunky, which has been topped with a [layer of caramel](https://www.trendhunter.com/trends/milk-chocolate-with-caramel) before adding the finishing touch of chocolate on the top. The candy bar will offer an array of different tastes and textures to work perfectly for consumers seeking a touch of variety of some of their favorite treats. Assistant Brand Manager Callum Smith spoke on the Nestlé KitKat Chunky Caramel saying, "Caramel is officially the nation’s number one flavour [[Kantar Worldpanel](https://www.trendhunter.com/trends/ferrero-easter-range)], and we’ve taken it to the next level by combining a delicious layer of runny caramel with our crisp KitKat wafer to create a taste sensation. When we trialled the newest Chunky flavour at Nestlé House we got a rapturous response, so we can’t wait to hear what everybody thinks!” ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 15% | Activity: 41% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Caramel Flavor Trend:** The increasing popularity of caramel flavor in various food and beverage products present opportunities for the food industry to explore new caramel-infused products. - **Texture and Taste Innovation:** Incorporating different textures and flavors in established products, as in the case of Nestle's KitKat Chunky Caramel, is a trend that can disrupt the traditional way people consume familiar products. - **Snack Bar Evolution:** The introduction of new flavor options and unique combinations such as the Nestle's KitKat Chunky Caramel presents an opportunity for snack manufacturers to stay relevant and adapt to consumer preferences. ### Sectors Adopting This - **Confectionery Industry:** The confectionery industry can tap into the caramel flavor trend, exploring more ways to infuse caramel into its products and offer consumers a wider range of caramel-laced treats. - **Food Manufacturing Industry:** The incorporation of different textures and flavors in established products, as seen in Nestle's KitKat Chunky Caramel, presents a disruptive innovation opportunity for the food manufacturing industry to bring novelty to traditional products. - **Snack Industry:** Incorporating new flavor options and variety such as in the Nestle's KitKat Chunky Caramel presents opportunities for the snack industry to stay current and adapt to changing consumer preferences. ## Related on Trend Hunter - [Textural Chocolatey Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-crunchy-double-chocolate.md) - [White Chocolate Candy Bars](https://www.trendhunter.com/trends/nestle-2.md) - [Limited-Edition Winter Candy Bars](https://www.trendhunter.com/trends/kitkat-caramelised-biscuit.md) - [Coffee-Flavored Candy Bars](https://www.trendhunter.com/trends/kitkat-nescaf.md) - [Shareable Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/kitkat-sharing-bars.md) - [Wafer Chocolate Bar Cereals](https://www.trendhunter.com/trends/kitkat-cereal.md) - [Churro-Inspired Candy Bars](https://www.trendhunter.com/trends/kit-kat-churro.md) - [Bubbly Caramel Chocolate Snacks](https://www.trendhunter.com/trends/aero-caramel-bubbles.md) - [Caramelized Wafer Chocolates](https://www.trendhunter.com/trends/caramelized-biscuit.md)