# Custom Chocolate Bar Boutiques Yorkdale's KITKAT CHOCOLATORY is the First of Its Kind in Canada By Jana Pijak | Published 2019-11-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/kitkat-chocolatory References: [madewithnestle](https://www.madewithnestle.ca/kitkat-chocolatory) Canada's first-ever [KITKAT CHOCOLATORY](https://www.trendhunter.com/trends/kitkat-pops) opened its doors inside Toronto's Yorkdale Shopping Centre last month, allowing visitors to create a variety of custom and artisanal treats to take home. The retail space was first previewed at a 2018 pop-up, resulting in a new permanent location that offers over 2000 flavor combinations, limited-edition flavor rotations and even confection experiences lead by the boutique's Head Chocolatier. These experiences are hosted inside the boutique's open kitchen space and aim to showcase the [KitKat](https://www.trendhunter.com/trends/kitkat-sharing-bars) brand's versatile product range. Going beyond the chocolate brand's traditional flavor offering, this retail space is immersive and all about personalization, making made-to-order confections accessible to the masses. “KITKAT CHOCOLATORY is about creative expression and inspiring people to re-imagine the flavour possibilities at their fingertips,” said Ryan Saunders, Vice President Marketing at [Nestlé Canada](https://www.trendhunter.com/trends/iftar-bar) about the brand's new retail venture. Image Credit: Nestlé Canada ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 92% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Custom Chocolate Boutiques:** The trend of customizable chocolate boutiques is growing, offering customers unique and personalized confectionery experiences. - **Artisanal Chocolate Flavors:** The trend of offering limited-edition chocolate flavors that rotate creates a sense of exclusivity and encourages customers to revisit the boutique in search of new flavors. - **In-store Experiences:** The trend of in-store chocolatier experiences draws customers into the shop to see how their confections are made, increasing brand loyalty and creating unique and memorable experiences. ### Industries Being Reshaped - **Retail:** The retail industry can capitalize on the trend of customizable confections and immersive experiences by creating similar environments that offer unique products and experiences. - **Food and Beverage:** The food and beverage industry can incorporate limited-edition flavors and artisanal products into their menus, creating unique food experiences and drawing in customers with a desire for unusual and memorable dining experiences. - **Tourism and Hospitality:** Tourism and hospitality industries can benefit from creating partnerships with chocolatiers to offer unique in-store experiences for guests, increasing the value of their accommodations or destinations and giving customers unique and memorable travel experiences. ## Related on Trend Hunter - [Exclusive Chocolate Launches](https://www.trendhunter.com/trends/dubaiinspired-chocolate.md) - [Nature-Inspired Coffee Boutiques](https://www.trendhunter.com/trends/coffee-boutique.md) - [Experiential Chocolate Events](https://www.trendhunter.com/trends/ghirardellis-sampling-event.md) - [Spherical Candy Bar Confections](https://www.trendhunter.com/trends/kitkat-pops.md) - [Shareable Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/kitkat-sharing-bars.md) - [Collaboration Confectionery Candy Bars](https://www.trendhunter.com/trends/sugar-butter-tree-x-kitkat.md) - [Viral Chocolate Debuts](https://www.trendhunter.com/trends/dubai-style-chocolate-bar.md) - [Donut-Inspired Chocolate Wafers](https://www.trendhunter.com/trends/kit-kat-chocolate-frosted-donut-flavored-bar.md) - [Textural Chocolatey Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-crunchy-double-chocolate.md)