# Brain Teaser Candy Ads Kit Kat Print Ads Feature Mazes, Crosswords and Sodoku Puzzles By TrendHead | Published 2009-02-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kitkat-brain-break-posters-advertising-print-campaign-for-kitkat References: [ibelieveinadv](http://www.ibelieveinadv.com/2009/02/kit-kat-mini-maze-crossword-sudoku/) & [jwt](http://www.jwt.com/) These brain puzzle posters are an advertising campaign created by JWT, a Dubai-based advertising agency, for chocolate brand [Kit Kat](https://www.trendhunter.com/trends/ai-campaign)’s mini bars. So while you take a break with a Kit Kat, you can do a quick bit of brain gymnastics like completing a maze, solving a crossword or a Sudoku puzzle. I cannot help but think that it might take more than one mini-bar to get through the brain gymnastics, but I guess that is the whole point with [advertising campaigns](https://www.trendhunter.com/trends/dreamies-treats): to make you want more! In fact I could do with one right now, thank you. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 55% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Interactive Candy Ads:** Creating candy advertisements that engage consumers with brain teasers and puzzles. - **Branded Puzzles:** Partnering with puzzle makers to create branded crosswords, mazes, and Sudoku games. - **Gamified Marketing:** Incorporating game elements within marketing campaigns to increase consumer engagement. ### Who This Affects Most - **Advertising:** Using brain teaser puzzles to create engaging and memorable advertisements. - **Confectionery:** Incorporating brain teasers and puzzles with candy or snack products to increase consumer interest and interaction. - **Gaming:** Collaborating with brands or companies to create brain teaser or puzzle games for a unique marketing experience. ## Related on Trend Hunter - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md) - [Gamer-Inspired Snacks](https://www.trendhunter.com/trends/kitkat1.md) - [AI-Generative Chocolate Campaigns](https://www.trendhunter.com/trends/kitkat.md) - [Workday Break-Focused Campaigns](https://www.trendhunter.com/trends/teams-meeting.md) - [Tax-Deductible Snack Breaks](https://www.trendhunter.com/trends/tax-deductible-snack-break.md) - [Break-Focused AI Campaigns](https://www.trendhunter.com/trends/ai-campaign.md) - [Staring Contest AR Campaigns](https://www.trendhunter.com/trends/blink-break-1.md) - [Coffee-Flavored Candy Bars](https://www.trendhunter.com/trends/kitkat-nescaf.md) - [Frozen Dessert-Themed Puzzles](https://www.trendhunter.com/trends/magnum-x-designer-puzzle.md)