# Dark Chocolate Wafer Bars KitKat Releases a New Dark Chocolate Called KitKat 70% Dark By Kanesa D | Published 2024-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kitkat-70-dark References: [walesonline](https://www.walesonline.co.uk/whats-on/shopping/nestle-launches-new-limited-edition-28408420) & [nestle](https://www.nestle.com/brands/chocolate-confectionery/kitkat)  [KitKat](https://www.trendhunter.com/trends/kitkat-chunky-crunchy-double-chocolate) is pleased to unveil its latest addition to the renowned chocolate assortment – 'KitKat 70% Dark.' Described as a four-finger wafer with rich dark chocolate, a this delicious treat is perfect for consumers who want the same KitKat flavor but in a darker chocolate variant. The dark chocolate bar is crafted using cocoa sourced from families participating in [Nestlé’s](https://www.trendhunter.com/trends/nestle-2) cocoa income accelerator program, demonstrating a strategic alliance to enhance the well-being of cocoa-farming families and their communities. This noteworthy collaboration between KitKat and Nestlé Confectionery in the UK is positioned to improve the current cocoa-sourcing climate. Particularly, the initiative prioritizes advancing regenerative agriculture practices, focusing on protecting, preserving, and restoring natural resources. Interested consumers can find the new KitKat flavor in [Sainsbury](https://www.trendhunter.com/trends/kind-chocolate-chip-cashew) stores across the UK. Image Credit: Nestlé ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 33% | Activity: 50% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Regenerative Agriculture Practices:** The collaboration between KitKat and Nestlé Confectionery in the UK prioritizes advancing regenerative agriculture practices, focusing on protecting, preserving, and restoring natural resources. - **Cocoa Sourcing:** KitKat's new dark chocolate bar highlights the cocoa sourced from families participating in Nestlé's cocoa income accelerator program, demonstrating a strategic alliance to enhance the well-being of cocoa-farming families and their communities. - **Dark Chocolate Variants:** KitKat 70% Dark offers a darker chocolate variant of the classic KitKat flavor, catering to consumers who prefer richer flavors. ### Industries Being Reshaped - **Confectionery:** KitKat's new dark chocolate bar falls under the confectionery industry, providing a delightful treat for chocolate enthusiasts. - **Food Retail:** Sainsbury stores across the UK carry the new KitKat 70% Dark, enhancing the product offerings in the food retail industry. - **Cocoa Farming:** The collaboration between KitKat and Nestlé highlights the cocoa farming industry and aims to improve the well-being of cocoa-farming families and their communities. ## Related on Trend Hunter - [Multi-Flavored Chocolate Bars](https://www.trendhunter.com/trends/kit-kat-duo.md) - [White Chocolate Candy Bars](https://www.trendhunter.com/trends/nestle-2.md) - [Textural Chocolatey Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-crunchy-double-chocolate.md) - [Caramel-Infused Wafer Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-caramel.md) - [Bakery-Inspired Chocolate Snacks](https://www.trendhunter.com/trends/kitkat-cookie-dough.md) - [Donut-Inspired Chocolate Wafers](https://www.trendhunter.com/trends/kit-kat-chocolate-frosted-donut-flavored-bar.md) - [Shareable Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/kitkat-sharing-bars.md) - [Sustainable Mainstream Candy Bars](https://www.trendhunter.com/trends/new-kitkat-bar.md) - [Coffee-Flavored Candy Bars](https://www.trendhunter.com/trends/kitkat-nescaf.md)