# Holiday Cereal-Themed Streetwear Kith and Lucky Charms Celebrate a Festive KITHmas By Amy Duong | Published 2020-12-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kithmas References: [hypebeast](https://hypebeast.com/2020/12/kithmas-2020-capsule-kith-treats-lucky-charms-christmas-holidays-cereal-collab-ronnie-fieg) Streetwear retailer KITH works in collaboration with [Lucky Charms](https://www.trendhunter.com/trends/limitededition-packaging) and get into the holiday spirit with the launch of its [KITHmas](https://www.trendhunter.com/trends/xt4k) collection for the season. The capsule features a plethora of house designed goods, some of which are made in collaboration with KITH Treats as well. The result of this is seasonally appropriate and feature a colorful selection of goods that boast branding details. Some of the standout designs include the hoodie that showcases a reindeer jumping over the logo right at the center of the chest. Another notable design is the goose down fill puffer jacket that is completed in a patchwork bandana print in pastel hues that reference the hues of [Lucky Charms cereal](https://www.trendhunter.com/trends/lucky-charms-products). Image Credit: KITH ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 38% | Activity: 12% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Cereal-themed Streetwear:** Opportunities exist for other cereal brands to collaborate with streetwear retailers and create their own collections to appeal to the younger demographic. - **Seasonal Collaborative Collections:** Collaborations between brands that are relevant to a particular holiday season can be an effective marketing strategy to drive sales and build brand awareness. - **Branded Hoodies and Jackets:** The use of pastel hues and bold branding designs on hoodies and puffer jackets is a trending style that can be adopted by retailers in different industries to attract young consumers. ### Who This Affects Most - **Cereal Industry:** Cereal brands can partner with other fashion retailers to offer exclusive limited-edition products that appeal to a younger audience and generate buzz around their brand. - **Fashion Retail Industry:** Retailers can explore collaborations with food and beverage brands to create unique seasonal collection and differentiate their brands from competitors. - **Marketing Industry:** Marketing agencies can specialize in holiday-themed campaigns for brands and create partnerships with industry-specific retailers to achieve profitable sales. ## Related on Trend Hunter - [Holiday Animation Capsule](https://www.trendhunter.com/trends/kith-x-pixar-holiday-2025.md) - [Wintery Cartoon Apparel Capsules](https://www.trendhunter.com/trends/market-x-peanuts.md) - [Collaboration Kids Show Fashions](https://www.trendhunter.com/trends/kith-x-sesame-street-collection.md) - [Nostalgic Cartoon-Joint Streetwear](https://www.trendhunter.com/trends/peanuts-comic-1.md) - [Superhero-Inspired Streetwear Capsule](https://www.trendhunter.com/trends/superman-collection.md) - [Fashion-Collaborative Cereals](https://www.trendhunter.com/trends/reeses-puffs.md) - [Holiday Streetwear Capsule](https://www.trendhunter.com/trends/corteiz-x-denim-tears.md) - [Springtime Holiday Cereal Branding](https://www.trendhunter.com/trends/limitededition-packaging.md) - [Holiday Character Streetwear](https://www.trendhunter.com/trends/anti-social-social-club-sanrio.md)