# Iconic Beverage-Themed Lines The KITH x Coca-Cola Collection Was Highly Anticipated by Consumers By Kalin Ned | Published 2019-08-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kith-x-cocacola References: [highsnobiety](https://www.highsnobiety.com/p/kith-coca-cola-hawaii-collection/) & [linkin.bio](https://linkin.bio/kith) This is the fourth launch of a KITH x Coca-Cola collaboration. This installment features a total of 105 pieces, each paying homeage to the iconic Coke company, as well as the summery ethos of Hawaii. The apparel capsule boasts a variety of brand partnerships that borrow the strong, bold and easily recognizable identity of the beverage inspiration. This includes labels like [Mitchell & Ness](https://www.trendhunter.com/trends/womens-college-basketball), [Golden Bear](https://www.trendhunter.com/trends/protein-pints-golden-pint), [Channel Island](https://www.trendhunter.com/trends/pizza-spa), and more. The fourth KITH x Coca-Cola collection is exhibited through a Hawaii-themed lookbook. From red sporty bikinis and bright yellow pant and top sets to playfully printed shirts and white half-zip windbreakers, each garment bears a multitude of logos for design emphasis. In addition, the KITH x Coca-Cola collection also draws inspiration from the Hawaii lifestyle, referencing the "eight main islands." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 68% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Fashion Collections:** The KITH x Coca-Cola collaboration showcases the trend of fashion brands partnering with well-known companies to create unique apparel lines. - **Brand Partnerships:** The KITH x Coca-Cola collection demonstrates the trend of brands collaborating to leverage each other's strong and recognizable identities for mutual benefit. - **Summer-themed Fashion:** The Hawaii-themed KITH x Coca-Cola collection highlights the trend of fashion lines incorporating seasonal inspirations to create limited-edition apparel. ### Where This Applies - **Fashion Retail:** The KITH x Coca-Cola collaboration presents an opportunity for fashion retailers to explore collaboration with iconic brands to attract consumer interest and boost sales. - **Beverage Manufacturing:** The success of the KITH x Coca-Cola collection indicates a potential market for beverage companies to expand their brand through fashion collaborations, creating unique merchandise and building brand loyalty. - **Tourism and Hospitality:** The Hawaii-themed KITH x Coca-Cola collection reveals an opportunity for tourism and hospitality industries to create exclusive fashion lines that capture the essence of travel destinations, attracting customers seeking a unique connection to their experiences. ## Related on Trend Hunter - [Holiday Animation Capsule](https://www.trendhunter.com/trends/kith-x-pixar-holiday-2025.md) - [Superhero-Inspired Streetwear Capsule](https://www.trendhunter.com/trends/superman-collection.md) - [Collaborative Holiday Capsules](https://www.trendhunter.com/trends/social-club-x-cocacola.md) - [Collaboration Kids Show Fashions](https://www.trendhunter.com/trends/kith-x-sesame-street-collection.md) - [Camping-Ready Collaborative Designs](https://www.trendhunter.com/trends/camping-collection.md) - [Branded Soda Clog Collections](https://www.trendhunter.com/trends/cocacola-x-crocs.md) - [Nostalgic Cartoon-Joint Streetwear](https://www.trendhunter.com/trends/peanuts-comic-1.md) - [Collaborative Heritage Sneakers](https://www.trendhunter.com/trends/cocacola-converse.md) - [Sporty Retail Style Capsules](https://www.trendhunter.com/trends/kith-x-new-york-yankees.md)