# International Soda-Branded Sneakers The Kith x Coca-Cola Converse Shoe Collection is Hip By Michael Hemsworth | Published 2018-08-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kith-x-cocacola-converse-shoe-collection References: [hiconsumption](http://hiconsumption.com/2018/08/kith-x-coca-cola-converse-shoe-collection/) & [kith](https://kith.com/) The Kith x Coca-Cola Converse Shoe Collection includes a series of sneakers that are each designed with an attention to hip aesthetics and the iconic namesake soda to offer consumers a way to show off their fashion prowess. The sneakers come in four styles and are crafted using frayed denim to create a laid-back look that speaks to consumers who prefer an aesthetic that is slightly off-kilter and slightly undone. The sneakers are each emblazoned with the familiar Coca-Cola branding script that has been embroidered in four languages including English, Chinese, Russian and French to convey the international reach that the sneakers and soda have. The Kith x Coca-Cola Converse Shoe Collection will launch on Friday, August 17 at Kith shops and online. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Soda-branded Fashion:** The collaboration between Kith and Coca-Cola showcases the trend of integrating soda brand aesthetics into fashion, offering opportunities for other brands to explore similar partnerships. - **International Brand Appeal:** The inclusion of multiple languages on the sneakers highlights the trend of global brand reach and presents potential opportunities for brands to expand their international presence. - **Laid-back Aesthetic:** The use of frayed denim in the design of the sneakers taps into the trend of relaxed and undone fashion, presenting innovative opportunities for brands to experiment with unconventional materials. ### Sectors Adopting This - **Fashion:** The Kith x Coca-Cola collaboration exemplifies the convergence of the fashion and beverage industry, suggesting potential for further collaboration between brands in these industries. - **Footwear:** The release of the Kith x Coca-Cola Converse shoe collection introduces new possibilities for footwear brands to collaborate with other consumer brands and leverage their branding power. - **Beverage:** The integration of Coca-Cola branding on the sneakers highlights the potential for beverage companies to expand their brand presence in the fashion industry through unique collaborations. ## Related on Trend Hunter - [Vibrant Soda-Inspired Footwear](https://www.trendhunter.com/trends/cocacola-collection.md) - [Branded Soda Clog Collections](https://www.trendhunter.com/trends/cocacola-x-crocs.md) - [Summer-Ready Pastel Sneakers](https://www.trendhunter.com/trends/adidas-sneakers-1.md) - [Dazzling Crystal-Covered Sneakers](https://www.trendhunter.com/trends/converse-x-swarovski-chuck-70-de-luxe-squared.md) - [Singer-Designed Sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you.md) - [TV-Inspired Classic Sneakers](https://www.trendhunter.com/trends/stranger-things-converse.md) - [Functional Festive Sneaker Models](https://www.trendhunter.com/trends/kith-x-salomon-xt4k.md) - [Soda-Collaborative Dynamic Sneakers](https://www.trendhunter.com/trends/shaq-attaq-2.md) - [Drink Mix Activewear Partnerships](https://www.trendhunter.com/trends/koolaid-and-nike.md)