# Contemporary Lifestyle Apparel The New KITH Women Collection Was Designed with Stella McCartney By Riley von Niessen | Published 2017-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kith-women References: [hypebae](https://hypebae.com/2017/2/kith-womens-adidas-by-stella-mccartney-2017-spring-editorial) & [kith](https://kith.com/) [KITH Women](https://www.trendhunter.com/trends/quiet-please-collection) recently came out with a new line of contemporary lifestyle apparel that was designed with the help of Stella McCartney, an English fashion designer who has been working with [adidas](https://www.trendhunter.com/trends/entire-studios-x-adidas) lately. To promote the apparel, the brand released a stylized editorial, which shows just how versatile the pieces are. All of the styles are modeled outdoors, both in downtown urban settings and on a sandy beach. Included in the new [KITH Women collection](https://www.trendhunter.com/trends/kith-x-new-york-yankees) are sports bras, various styles of leggings, shorts, weather-resistant jackets, athletic tees, stylish crop tops, shoes and accessories like hats and belts. All of the pieces come dual-branded, making the adidas by Stella McCartney input clear. Currently, the whole collection can be picked up from the KITH Women web store. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 97% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Contemporary Lifestyle Apparel:** Disruptive Innovation Opportunity: Collaborating with influential designers to create unique and versatile apparel collections. - **Dual-branded Products:** Disruptive Innovation Opportunity: Integrating multiple established brands to create exclusive and highly sought-after merchandise. - **Stylized Editorials:** Disruptive Innovation Opportunity: Creating visually appealing content to showcase the versatility and desirability of new apparel collections. ### Industries Being Reshaped - **Fashion:** Disruptive Innovation Opportunity: Embracing collaborative design approaches to offer fresh and unique fashion offerings. - **Sportswear:** Disruptive Innovation Opportunity: Combining fashion and functionality in sports apparel through designer collaborations. - **E-commerce:** Disruptive Innovation Opportunity: Leveraging online platforms to reach a wider audience and sell exclusive apparel collections. ## Related on Trend Hunter - [Collaborative Stylish Tennis Collections](https://www.trendhunter.com/trends/quiet-please-collection.md) - [Camping-Ready Collaborative Designs](https://www.trendhunter.com/trends/camping-collection.md) - [Superhero-Inspired Streetwear Capsule](https://www.trendhunter.com/trends/superman-collection.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Performance-Lifestyle Wardrobe](https://www.trendhunter.com/trends/entire-studios-x-adidas.md) - [Sporty Retail Style Capsules](https://www.trendhunter.com/trends/kith-x-new-york-yankees.md) - [Designer-Backed Low-Cut Sneakers](https://www.trendhunter.com/trends/court-boost.md) - [Technical Outdoor Capsule](https://www.trendhunter.com/trends/nse-nordica.md)