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# Dessert-Inspired Streetwear Lines
KITH Treats' Treats Ice Cream Sandwich Capsule Recently Launched

By Amy Duong | Published 2019-01-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/kith-treats
References: [highsnobiety](https://www.highsnobiety.com/p/kith-treats-capsule-collection/) & [instagram](https://www.instagram.com/kithtreats/?utm_source=ig_embed)

New York City's KITH Treats introduces a special 'Treats Ice Cream Sandwich' collection full of fashionable goods alongside a brand new [cereal-centric ice cream sandwich](https://www.trendhunter.com/trends/rice-krispies-treats-ice-cream). The capsule was originally teased online on KITH Treats' [Instagram](https://www.trendhunter.com/trends/adizero-evo-sl-gsnk) platform, first introducing the ice cream sandwich followed by the capsule series.

The collection features [long sleeve shirts and hoodies](https://www.trendhunter.com/trends/retro-collection) in four colorway options each -- highlighting navy blue, burgundy, black, and gray. On the front of the apparel is the KITH Treats logo motif complete in a new iteration to highlight the ice cream sandwich theme. The various KITH store locations adorn the backs in a vertical fashion. The Treats Ie Cream Sandwich collection is now available for purchase online at KITH Treats and in all U.S. store locations.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 75% | Activity: 62% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Dessert-inspired Streetwear:** Opportunity for food and fashion industries to collaborate and create a new line of clothing inspired by popular desserts.
- **Limited Edition Capsule Collections:** Opportunity for brands to create buzz and generate sales by releasing exclusive limited edition capsule collections.
- **Instagram Marketing:** Opportunity for brands to use social media platforms like Instagram to tease and promote upcoming product releases.

### Who This Affects Most

- **Fashion:** Opportunity for fashion brands to collaborate with food industry to create unique, dessert-inspired clothing lines.
- **Food and Beverage:** Opportunity for food brands to partner with fashion industry to create a marketing strategy based on cross-promotion of food and clothing products.
- **Retail:** Opportunity for retailers to use Instagram and other social media platforms to create buzz around exclusive limited edition capsule collections.

## Related on Trend Hunter

- [Cereal Collab Streetwear](https://www.trendhunter.com/trends/kith-treats-for-kelloggs.md)
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- [Nostalgic Cartoon-Joint Streetwear](https://www.trendhunter.com/trends/peanuts-comic-1.md)
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- [Nostalgic Spring-Ready Fashion Capsules](https://www.trendhunter.com/trends/gelato-games.md)
- [Treat-Inspired Accessories](https://www.trendhunter.com/trends/jenny-lemons-x-magnolia-bakery.md)