# All-Velour Men's Collections This KITH NYC Capsule Features Soft, Sleek Velour Men's Tracksuits By Charlotte Joyce Kidd | Published 2015-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kith-nyc References: [highsnobiety](http://www.highsnobiety.com/2015/10/21/kith-velour-capsule-collection/) & [kithnyc](http://kithnyc.com/blogs/lookbooks/50317761-kith-velour-capsule) This KITH NYC capsule collection only contains two items: a navy and a wine-colored tracksuit made entirely of velour. This may seem unusual for a [men's streetwear brand](https://www.trendhunter.com/trends/honey-blacks-1), but KITH NYC has a clear brand identity as an eccentric and polarizing style curator. This KITH NYC capsule is launching to complement the release of the Ronnie Fieg x Slam Jam x Diadora sneakers featured in the lookbook. The tracksuits are composed of two pieces. The Veneto Quarter Zip Hoodie is a hooded sweatshirt with a gold zipper running from the neck to the top of the hood. The Napoli Lounge Pants are a pair of gloriously comfy-looking tapered pants with gold zippers on the pockets. Both are made in monochromatic velour material. Only 100 garments in each style will be made. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 89% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Monochromatic Velour:** Opportunity to innovate by developing new color options or patterns for monochromatic velour garments. - **Limited Edition Capsules:** Opportunity to create exclusive, limited edition collections to generate hype and increase demand. - **Luxury Streetwear:** Opportunity to tap into the growing market of luxury streetwear by incorporating premium materials and elevated designs. ### Where This Applies - **Fashion:** Disruptive innovation opportunity in the fashion industry by merging streetwear with luxury aesthetics. - **Streetwear:** Opportunity for streetwear brands to explore unique materials like velour to create distinctive products. - **Limited Edition Apparel:** Opportunity for brands to leverage limited edition releases to create scarcity and generate excitement among consumers. ## Related on Trend Hunter - [Leopard Tracksuit Capsules](https://www.trendhunter.com/trends/needles-for-nepenthes.md) - [Velour Track Pants](https://www.trendhunter.com/trends/journal-standard-x-needles.md) - [Tailored Elevated Luxe Tracksuits](https://www.trendhunter.com/trends/noah-and-puma.md) - [Sporty Retail Style Capsules](https://www.trendhunter.com/trends/kith-x-new-york-yankees.md) - [Luxe Retailer Varsity Jackets](https://www.trendhunter.com/trends/wool-varsity-jacket.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Television streetwear capsules](https://www.trendhunter.com/trends/the-sopranos-range.md) - [Revived Counterculture Trackwear](https://www.trendhunter.com/trends/needles-fw5-track-suit.md) - [Limited Dual-Tonal Streetwear](https://www.trendhunter.com/trends/honey-blacks-1.md)