# Exclusive Women's Military Fashion This New KITH Military-Inspired Line Boasts Modernized Classics By Riley von Niessen | Published 2018-03-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kith-military References: [hypebae](https://hypebae.com/2018/3/kith-women-net-a-porter-military-second-collection-lookbook) & [kith](https://kith.com/) Apparel, footwear and cosmetics retailer NET-A-PORTER recently released a selection of [KITH](https://www.trendhunter.com/trends/camping-collection) military-inspired apparel for women, along with a stylized editorial that promotes the different pieces that comprise it. As [HYPEBAE](https://www.trendhunter.com/trends/forever-care) reports, a total of five pieces make up the exclusive drop, including minimally branded shirts that feature KITH's name in a small box logo, camouflage pants that feature large cargo-style pockets, athletic shorts, and a "Molly cotton-canvas jacket" that has the same camouflage pattern that covers the pants. The whole collection is currently available on the NET-A-PORTER website, where prices start at $70 USD. As the KITH brand just recently partnered with the retailer, consumers can expect to see upcoming drops there as well. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 48% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Gender-inclusive Military Fashion:** Opportunity to disrupt the traditional military fashion industry by creating modern and stylish apparel for both men and women. - **Collaborative Fashion Partnerships:** Disruptive innovation opportunity in the fashion industry by partnering with different retailers to release exclusive collections that appeal to specific target audiences. - **Minimalist Branded Apparel:** Opportunity for apparel brands to embrace minimalistic designs and small logos to attract modern consumers who prefer clean and understated aesthetics. ### Industries Being Reshaped - **Fashion Retail:** Retailers can leverage exclusive collaborations and limited-edition drops to attract and retain a loyal customer base. - **Apparel Manufacturing:** Manufacturers can capitalize on the demand for gender-inclusive and military-inspired fashion by producing innovative designs and materials. - **E-commerce:** Opportunity for e-commerce platforms to showcase and sell exclusive fashion collections, catering to niche and diverse consumer preferences. ## Related on Trend Hunter - [Camping-Ready Collaborative Designs](https://www.trendhunter.com/trends/camping-collection.md) - [Superhero-Inspired Streetwear Capsule](https://www.trendhunter.com/trends/superman-collection.md) - [Exclusive Sophisticated App-Accessed Shoes](https://www.trendhunter.com/trends/bw-army.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Technically Elegant Ski Gear](https://www.trendhunter.com/trends/kith-for-columbia-nse-collection.md) - [Centennial Apparel Collections](https://www.trendhunter.com/trends/kith-new-york-rangers.md) - [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md) - [Luxe Retailer Varsity Jackets](https://www.trendhunter.com/trends/wool-varsity-jacket.md) - [Collaborative Stylish Tennis Collections](https://www.trendhunter.com/trends/quiet-please-collection.md)