# Co-Branded Logo-Centric Outerwear KITH and Tommy Hilfiger Introduce a Second Capsule for FW18 By Amy Duong | Published 2019-01-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kith-and-tommy References: [highsnobiety](https://www.highsnobiety.com/p/kith-tommy-hilfiger-fw18-part-2/) & [kith](https://kith.com/) KITH and Tommy Hilfiger work in collaboration to introduce a second drop for the Fall/Winter 2018 season. The latest collection is comprised of outerwear options complete in colors that are representative of both labels. Each item is also complete in [co-branding accents](https://www.trendhunter.com/trends/cobranded-jeans) in the form of patchwork logos. The silhouettes are the knit beanies, collaborative [Timberland](https://www.trendhunter.com/trends/telfar-4) boots, and the 'Expedition Puffer Pullover' jacket. The jacket is offered in two colorway options of either blue and silver or red and gold. The beanies are complete in all-black or red, navy blue, and white -- both options are accented with a crest that references both labels. The Timberland footwear highlights the collar, as it is complete in either red or navy blue. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 63% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Co-branded Outerwear:** Brands can partner to create unique outerwear pieces that showcase their logos. - **Logo-centric Fashion:** Designs that incorporate brand logos in a central way will continue to gain popularity. - **Winter Collaboration Collections:** Collaborative winter fashion collections provide a fresh take on seasonal trends. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion industry can capitalize on the co-branded outerwear trend and incorporate it into their collections. - **Marketing and Advertising:** Brands need to focus on highlighting their own logos in collaborations to increase exposure and recognition. - **Retail and Wholesale:** Retailers can stock and promote co-branded logo-centric fashion collections that target niche customer demographics. ## Related on Trend Hunter - [Technical Outdoor Capsule](https://www.trendhunter.com/trends/nse-nordica.md) - [Luxe Retailer Varsity Jackets](https://www.trendhunter.com/trends/wool-varsity-jacket.md) - [Elevated Winter Fashion](https://www.trendhunter.com/trends/the-north-face-x-skims.md) - [Technically Elegant Ski Gear](https://www.trendhunter.com/trends/kith-for-columbia-nse-collection.md) - [Superhero-Inspired Streetwear Capsule](https://www.trendhunter.com/trends/superman-collection.md) - [Sporty Retail Style Capsules](https://www.trendhunter.com/trends/kith-x-new-york-yankees.md) - [Collaborative Technical Outerwear Series](https://www.trendhunter.com/trends/hyke-2.md) - [Outdoor Apparel Capsules](https://www.trendhunter.com/trends/supreme-x-marmot.md) - [Collaborative Outdoor Technical Apparel](https://www.trendhunter.com/trends/hyke-and-the-north-face.md)