# Athletic Dual-Branded Streetwear Kith and P.E Nation Joined to Design Apparel for the New Year By Riley von Niessen | Published 2020-01-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kith-and-pe-nation References: [kith](https://kith.com/?hb) & [us.pe-nation](https://us.pe-nation.com/) With the start of a new year prompting many consumers to reestablish their health and fitness goals, the occasion is perfect timing for the six-piece athletic apparel collection from [Kith and](https://www.trendhunter.com/trends/nse-nordica) P.E Nation. The collection is comprised of dual-branded pieces that combine more neutral hues of gray, black, and while with vivid colors that pop in comparison, like orange and neon yellow. A series of pastel hues help to tie the contrasting colors together, resulting in a line that's both statement-worthy and wearable. This also allows the line to go from the [gym to the street](https://www.trendhunter.com/trends/performance-in-the-city), with the functional pieces' focus on design giving them a modern streetwear aesthetic. The six-piece range is available at both Kith and P.E Nation's web stores, as well as select Kith locations starting January 7th. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 62% | Activity: 28% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Athletic Streetwear Collections:** Opportunity to collaborate with popular workout and streetwear brands for dual-branded collections. - **Functional Streetwear:** Design wearable fitness clothing that can transition from the gym to the street. - **Color-blocking:** Incorporating contrasting colors and hues in streetwear can create statement-worthy designs. ### Industries Being Reshaped - **Athletic Apparel:** Athletic apparel industry can explore creative collaborations with streetwear brands to create unique products. - **Fashion Retail:** Fashion retailers can identify and cater to consumers looking for multi-functional streetwear and workout clothing. - **Online Retail:** Online retailers can benefit from offering exclusive collections with limited-time availability to create a sense of urgency among consumers. ## Related on Trend Hunter - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Collaborative Olympian Activewear Ranges](https://www.trendhunter.com/trends/puma-x-247-collection.md) - [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Athletic Beauty Collabs](https://www.trendhunter.com/trends/rematch-debuted.md) - [Technical Outdoor Capsule](https://www.trendhunter.com/trends/nse-nordica.md) - [Brunch-Inspired Activewear Capsules](https://www.trendhunter.com/trends/nimble-activewear.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md)