# Muted Tonal Neoprene Sneakers KITH and New Balance Worked Together on Three Footwear Silhouettes By Amy Duong | Published 2018-11-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kith-and-new-balance References: [highsnobiety](https://www.highsnobiety.com/p/kith-new-balance-release-date-price/) & [kith](https://kith.com/) [KITH](https://www.trendhunter.com/trends/1906r-sneaker-4) and New Balance have worked in collaboration once again -- this time, the duo is dropping a joint collection comprised of three different sneaker models. The new range includes the signature 997 OG sneakers, the 997S and the 997 Fusion -- the inspiration lies in Ronnie Fieg's previous work with nonnative and [United Arrows & Sons](https://www.trendhunter.com/trends/united-arrows-1). There are six new colorway options in total in the latest offering in the form of the aforementioned three models. All three are complete in 997 branding accents over the lateral area and the signature "N" branding logo. There are colors of pink, purple, gray, blue and beige in materials including neoprene, pigskin suede, leather and pony hair. The new KITH and [New Balance collection](https://www.trendhunter.com/trends/new-balance-x-mita-sneakers-mt580) is set to drop on November 21st online at nonnative, United Arrows & Sons and KITH. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 35% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Neoprene Sneakers:** The use of neoprene in sneakers creates an opportunity for companies to capitalize on the trend of combining fashion with practicality in footwear. - **Collaborations:** More collaborations between brands can lead to innovative designs, increased brand exposure, and reaching new audiences. - **Colorway Options:** Providing a variety of color options in collections can appeal to a broader consumer base and create a unique customer experience. ### Sectors Adopting This - **Footwear Industry:** The footwear industry can benefit from incorporating neoprene materials, partnering with other brands, and providing extensive color options. - **Fashion Industry:** The partnership between KITH and New Balance highlights the value of collaborations to create unique fashion items. - **Retail Industry:** Retailers can take advantage of the popularity of limited edition drops and collaborations to drive sales and create excitement around new products. ## Related on Trend Hunter - [Metallic-Tinged Collaborative Sneakers](https://www.trendhunter.com/trends/1906r-sneaker-4.md) - [Easter-Honoring Lifestyle Sneakers](https://www.trendhunter.com/trends/9975-easter.md) - [VIbrant Collaborative Sneakers](https://www.trendhunter.com/trends/colors-be-the-palette.md) - [Neon-Tinged Dynamic Lifestyle Sneakers](https://www.trendhunter.com/trends/1906a-neon-pack.md) - [Collaborative Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/1906-sneaker.md) - [Pastel Tonal Sneaker Collections](https://www.trendhunter.com/trends/9060-sneakers.md) - [Minimal Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/509-sneaker.md) - [Collaborative Mixed-Material Sneakers](https://www.trendhunter.com/trends/joe-freshgoods-11.md) - [Collaborative 90s-Era Sneakers](https://www.trendhunter.com/trends/new-balance-x-mita-sneakers-mt580.md)