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# Crystal-Encrusted Streetwear Series
KITH and mastermind Join Forces in a Bedazzling Collection

By Amy Duong | Published 2019-01-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/kith-and-mastermind
References: [highsnobiety](https://www.highsnobiety.com/p/kith-mastermind-vans-ss19-collection/https://www.highsnobiety.com/p/kith-mastermind-vans-ss19-collection/) & [instagram](https://www.instagram.com/ronniefieg/?utm_source=ig_embed)

[KITH](https://www.trendhunter.com/trends/kith-x-new-york-yankees) and mastermind work in collaboration on a special collection that features both apparel and footwear options -- the footwear pieces are crafted alongside Vans as well. The New York-based retail label launches 28 different apparel pieces alongside three footwear models. The footwear selection highlight the signature 'Sk8-Hi Zip LX' the 'OG Classic Slip-On,' and the '[Old Skool LX](https://www.trendhunter.com/trends/archive-flame).' The apparel is comprised of some classic silhouettes by KITH accompanied by some fresh new designs as well.

There are rugby shirts, cargo crewneck sweaters, knit sweaters with distressed details, and more. Notably, some of the apparel selection is complete with [Swarovski](https://www.trendhunter.com/trends/swarovski-1) crystals lining up the logo and a golden hardware 'WORLD' tassel to add a luxurious touch to the collaborative capsule. A standout item is the bomber jacket crafted from leather materials and accented with co-branding details throughout the back.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 59% | Activity: 36% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Luxury Streetwear:** Disruptive innovation opportunity: Create a line of high-end streetwear that combines luxury materials, such as Swarovski crystals, with trendy designs.
- **Collaborative Collections:** Disruptive innovation opportunity: Partner with other brands to create collaborative collections that merge different aesthetics and target a wider customer base.
- **Logo Embellishments:** Disruptive innovation opportunity: Develop innovative ways to incorporate eye-catching logo embellishments, like Swarovski crystals, in apparel and footwear.

### Industries Being Reshaped

- **Fashion and Apparel:** Disruptive innovation opportunity: Introduce avant-garde designs and luxurious materials that redefine the streetwear fashion industry.
- **Footwear:** Disruptive innovation opportunity: Experiment with unique collaborations and materials to create distinctive footwear that appeals to fashion-forward consumers.
- **Accessories:** Disruptive innovation opportunity: Explore creative ways to incorporate high-end materials, like Swarovski crystals, into accessories to enhance their luxury appeal.

## Related on Trend Hunter

- [Textural Chunky Collaborative Footwear](https://www.trendhunter.com/trends/kith-and-adidas-1.md)
- [Luxury Streetwear Capsules](https://www.trendhunter.com/trends/mastermind-world-x-new-era.md)
- [Utility Streetwear Collections](https://www.trendhunter.com/trends/dickies-and-mastermind-japan.md)
- [Sporty Retail Style Capsules](https://www.trendhunter.com/trends/kith-x-new-york-yankees.md)
- [Crystallized Streetwear Goods](https://www.trendhunter.com/trends/swarovski-1.md)
- [Crystal-Encrusted Stealthy Sneakers](https://www.trendhunter.com/trends/air-max-plus-moonlight.md)
- [Villain-Inspired Collaborative Streetwear](https://www.trendhunter.com/trends/marvel-and-kith.md)
- [Superhero-Inspired Streetwear Capsule](https://www.trendhunter.com/trends/superman-collection.md)
- [Luxe Retailer Varsity Jackets](https://www.trendhunter.com/trends/wool-varsity-jacket.md)
