# Hot Sauce Potato Snacks The Tabasco Kitco Stix are a Limited-Edition Offering By Michael Hemsworth | Published 2020-12-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kitco-stix References: [foodbev](https://www.foodbev.com/news/mezzan-collaborates-with-tabasco-brand-maker-on-limited-edition-snack/) & [mezzan](https://www.mezzan.com) The [Tabasco](https://www.trendhunter.com/trends/bugles-tabasco) Kitco Stix are a spicy new creation created in partnership between Mezzan Holding and the Mcllhenny Company in a bid to offer consumers an unexpectedly flavorful snack option. The product features the brand's signature potato sticks that have been paired with a blast of Tabasco sauce flavor, which gives them a spicy and salty kick. This is sure to come as welcome news to consumers seeking out snacks with greater flavor complexity compared to conventional offerings. Mezzan Holding CEO Garry Walsh spoke on the new Tabasco Kitco Stix saying, "We are excited about the collaboration with [McIlhenny Co](https://www.trendhunter.com/trends/avocado-jalapeo-hot-sauce-dressing), the makers of Tabasco brand. It is a unique addition to Mezzan’s foodstuff portfolio as it expands our capabilities and showcases our versatile, world-class operations. Both our Kitco Stix products and [McIlhenny Company’s](https://www.trendhunter.com/trends/tabasco-salsa-picante) Tabasco brand products are recognized for quality across Gulf markets for generations. Continuing to enrich our product portfolio, we look forward to more collaborations with McIlhenny Co and other quality brands for Gulf consumers to enjoy.” ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 53% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Spicy Snacks:** Opportunity to create more snacks with unconventional flavors to appeal to consumers seeking more complexity. - **Flavor Partnerships:** Opportunity to form partnerships with other flavor brands to create unique snack options. - **Premium Snacks:** Opportunity to create gourmet snack options with higher quality ingredients and unique flavors. ### Industries Being Reshaped - **Snack Foods:** Opportunity to expand snack food options with unconventional and spicy flavors. - **Food Manufacturing:** Opportunity to form collaborations with other food brands to create innovative snack options. - **Food Retail:** Opportunity to cater to consumers seeking premium snack options with unique and unconventional flavors. ## Related on Trend Hunter - [Super-Spicy Snack Mixes](https://www.trendhunter.com/trends/spicy-snack-mix.md) - [Extra-Seasoned Spicy Snack Chips](https://www.trendhunter.com/trends/mccoys-hot-n-spicy.md) - [Collaboration Hot Sauce Snacks](https://www.trendhunter.com/trends/boulder-batch-yellowbird-habanero-potato-chips.md) - [Grab-and-Go Spicy Snack Chips](https://www.trendhunter.com/trends/mccoys-hot-n-spicy-snack-chips.md) - [Hot Sauce Snack Crackers](https://www.trendhunter.com/trends/jacobs-snacks.md) - [Tangy Heat Snack Chips](https://www.trendhunter.com/trends/lays-hot-sauce.md) - [Sweetened Extra-Spicy Snack Chips](https://www.trendhunter.com/trends/utz-mikes-hot-honey-extra-hot.md) - [Spice-Forward Kettle Chips](https://www.trendhunter.com/trends/kettle-chips-flavors.md) - [Extra-Spicy Crisp Flavors](https://www.trendhunter.com/trends/walkers-extra-flamin-hot.md)