# Thanksgiving Social Media Events Kitchn's Virtual Thanksgiving Food Fest is Happening on Instagram By Ell Smith | Published 2020-11-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kitchns-virtual-thanksgiving References: [adweek](https://www.adweek.com/brand-marketing/apartment-therapy-kitchn-bring-thanksgiving-food-fest/) & [thekitchn](https://www.thekitchn.com/) Kitchn's [virtual Thanksgiving Food Fest](https://www.trendhunter.com/trends/thanksgiving-dining-experience) will be aiming to connect with consumers on a day that's typically spent amongst family and friends. The COVID-19 pandemic has resulted in brands having to pivot to better suit consumer needs. Kitchn's virtual event, which will be taking place on [Instagram](https://www.trendhunter.com/trends/instagram-family-popup), is a perfect example of that. The brand is using this time to better engage with its consumer base on Thanksgiving, which will look a little different than usual this year. The brand will be using its Instagram page to post a variety of content surrounding the holiday, offering tutorials, stories, and recipes led by Kitchn's in-house editors, alongside [famous chefs and bakers](https://www.trendhunter.com/trends/effortiseverything). The social media event will be taking place on Thanksgiving. Image Credit: Apartment Therapy Media ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 32% | Activity: 59% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Virtual Events:** Companies are leveraging virtual events to connect with consumers and create immersive experiences in a digital environment. - **Content Creation:** Brands are focusing on creating valuable and engaging content to connect with their consumer base and strengthen brand loyalty. - **Partnerships:** Collaborations with famous chefs and bakers provide brands with an opportunity to expand their reach and leverage established expertise. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can host virtual events to build brand awareness, offer cooking tutorials, and showcase new recipes. - **Social Media:** Social media platforms provide a space for brands to engage with their audience, share content, and host virtual events. - **Hospitality:** Hotels, restaurants, and event venues can explore partnerships with chefs and bakers to elevate their offerings and create unique virtual experiences. ## Related on Trend Hunter - [Metaverse Thanksgiving Parades](https://www.trendhunter.com/trends/virtual-thanksgiving-day-parade.md) - [Friendsgiving Event Series](https://www.trendhunter.com/trends/butterball-and-bumble.md) - [No-Stress Friendsgiving Kits](https://www.trendhunter.com/trends/friendsgiving-dinner-doover-kits.md) - [Charitable Food Initiatives](https://www.trendhunter.com/trends/charitable-friendsgiving-campaign.md) - [Friendsgiving Chef Services](https://www.trendhunter.com/trends/friendsgiving-feast.md) - [Beef-Centered Thanksgiving Menus](https://www.trendhunter.com/trends/flip-the-bird-menu.md) - [Genuine Friendsgiving Initiatives](https://www.trendhunter.com/trends/friendsgiving.md) - [Gamer-Targeted Thanksgiving Events](https://www.trendhunter.com/trends/mcdonalds-and-faze-clan.md) - [Seasonal Thanksgiving Dining Experiences](https://www.trendhunter.com/trends/thanksgiving-dining-experience.md)