# Functional Kitchen Seasonings Countertop Offers Better-for-You "Seasoning Blends with Benefits" By Laura McQuarrie | Published 2019-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kitchen-seasoning References: [nosh](https://www.nosh.com/news/2019/elevator-talk-countertop-elevates-everyday-cooking-with-functional-ingredients) & [countertopfoods](https://www.countertopfoods.com/) When it comes to kitchen seasonings, the focus tends to fall on enhancing flavor but Countertop sets itself apart as a brand that shares "seasoning blends with benefits." With its products, Countertop shows how easy it is to incorporate functional ingredients into meals cooked at home. As common as poultry seasonings may be, Countertop formulates its blend with cumin, sage and asafoetida, which were specifically selected for their bacteria-blocking, brain-boosting and digesting-supporting benefits, respectively. Similarly, the brand's Grill seasoning blend is said to share the "functional benefits of herbs and spices to turn all your food into superfood." The Millennial-targeted brand appeals to consumers who are seeking out better-for-you options and does so with clear branding and bundled product kits like The Countertop Starter Kit, which helps to instantly establish or refresh one's collection of kitchen spices and seasonings. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 63% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Functional Ingredients in Seasonings:** Opportunity to incorporate ingredients with specific benefits into traditional seasonings. - **Branded Seasoning Blends:** Potential to create unique seasoning blends that highlight functional benefits. - **Bundled Product Kits:** Chance to offer curated kits that provide a convenient way to stock up on kitchen spices and seasonings. ### Sectors Adopting This - **Food and Beverage:** Incorporating functional ingredients in seasonings can attract health-conscious consumers looking for alternative flavor options. - **Health and Wellness:** Collaborate with seasoning brands to create functional blends that promote specific health benefits. - **E-commerce:** Selling bundled product kits online can provide a convenient solution for consumers looking to enhance their cooking experience. ## Related on Trend Hunter - [Functional Table Seasonings](https://www.trendhunter.com/trends/table-seasonings.md) - [Nutrient-Enhanced Spices](https://www.trendhunter.com/trends/nutrientenhanced-spice.md) - [Functional Spice Collections](https://www.trendhunter.com/trends/functional-spice-collection.md) - [Playful Multipurpose Seasonings](https://www.trendhunter.com/trends/flavor-maker-seasonings.md) - [Kid-Friendly Gourmet Seasonings](https://www.trendhunter.com/trends/gustus-vitae-kids-menu.md) - [Organ-Based Seasonings](https://www.trendhunter.com/trends/pluck.md) - [Health-Optimizing Spice Blends](https://www.trendhunter.com/trends/goldynglow.md) - [Savory Salt-Free Seasonings](https://www.trendhunter.com/trends/salt-free-seasoning.md) - [One-Step Spice Mixes](https://www.trendhunter.com/trends/just-spices.md)