# Brand Slogan-Inspired Ads The Kit Kat 'Have a Seat' Ad Brings the Trademark Slogan to Life By Akihiko Tse | Published 2013-09-20 | Updated 2013-09-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kit-kat References: [designtaxi](http://designtaxi.com/news/360795/Kit-Kat-Rewards-People-With-Free-Nexus-7-Tablets-For-Taking-A-Break/) & [jwt-amsterdam.pressdoc](http://jwt-amsterdam.pressdoc.com/58706-kit-kat-have-a-seat) When was the last time you heeded the chocolate brand [Kit Kat's](https://www.trendhunter.com/trends/ai-campaign) advice to 'Have a break?' To commemorate Android's latest operating system, the 'Kit Kat,' the confectionary brand partnered with the ad agency JWT Amsterdam to launch a new campaign that rewards people for simply doing it the Kit Kay way -- by taking a break. In 'KITKAT - Have a seat,' people are invited to sit down and rest by a board at various locations across Amsterdam and Utrecht at an allotted time in order to win a free Nexus 7 tablet. As people gaze and take up their positions on the specially made benches in plazas and at bus stations, a man who looks like a pizza delivery man in a scooter shows up to give the person sitting down a bow-tied box, which is greeted by loud applause and a flurry of confetti raining down on them. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 82% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Interactive Brand Ads:** Brands are creating interactive marketing campaigns that engage customers in person. - **Slogan-inspired Campaigns:** Brands are using their existing slogans to bring attention to their products and services. - **Real-time Rewards:** Brands are offering rewards in real time to customers who engage with their marketing campaigns. ### Industries Being Reshaped - **Confectionery Industry:** Confectionery companies have the opportunity to create interactive marketing campaigns to engage with customers in a unique way. - **Mobile Technology Industry:** Mobile technology companies have the opportunity to partner with brands to create engaging marketing campaigns for their latest products. - **Advertising Industry:** Advertising agencies have the opportunity to create unique, slogan-inspired campaigns that capture the attention of consumers and promote brand recognition. ## Related on Trend Hunter - [Personal Break-Emphasizing Campaigns](https://www.trendhunter.com/trends/personal-breaks.md) - [Break-Focused AI Campaigns](https://www.trendhunter.com/trends/ai-campaign.md) - [Gamer-Inspired Snacks](https://www.trendhunter.com/trends/kitkat1.md) - [Workday Break-Focused Campaigns](https://www.trendhunter.com/trends/teams-meeting.md) - [Tax-Deductible Snack Breaks](https://www.trendhunter.com/trends/tax-deductible-snack-break.md) - [AI-Generative Chocolate Campaigns](https://www.trendhunter.com/trends/kitkat.md) - [Nostalgic Video Rental Pop-Ups](https://www.trendhunter.com/trends/break-better.md) - [Staring Contest AR Campaigns](https://www.trendhunter.com/trends/blink-break-1.md) - [Throwback OOO Campaigns](https://www.trendhunter.com/trends/auto-replybreak.md)