# Frozen Matcha-Flavored Ice Creams Kit-Kat Thailand Unveils a New Matcha Ice Cream By Kanesa D | Published 2025-09-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kit-kat-thailand References: [dairyreporter](https://www.dairyreporter.com/Article/2025/09/08/new-dairy-launches-nestle-arla-kerry-foods-and-more/) & [kitkat.co.th](https://www.kitkat.co.th/en)  Chocolate maker [Kit Kat](https://www.trendhunter.com/trends/kit-kat-creamer) is bringing a new matcha twist to ice cream in Thailand this month as part of the growing trend for [matcha-flavored treats](https://www.trendhunter.com/trends/matcha-infused-easter-egg) across North America and Asia. With consumers increasingly seeking out the rich taste and wellness benefits of matcha, [Nestlé](https://www.trendhunter.com/trends/kitkat-chocolate-mint-ice-cream) is tapping into the craze with a product designed to delight both the eyes and the palate. Developed at Nestlé’s R&D center in Singapore, the Kit Kat Matcha Ice Cream combines the brand’s signature creamy wafer ice cream with a bold, smooth matcha coating. The resulting product is a harmonious blend of textures and flavors, offering consumers a delectable and indulgent way to enjoy the iconic chocolate in an icy, on-the-go format. ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 85% | Activity: 91% | Freshness: 50% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Matcha-flavored Treats:** The rising popularity of matcha as a flavor is driving innovations in product lines beyond traditional markets, creating a fusion of global tastes. - **Wellness-focused Indulgence:** Consumers' desire for products that combine indulgence with perceived health benefits is reshaping how brands approach product development across different categories. - **Asian Flavor Integration:** The incorporation of Asian flavors into mainstream Western products is enhancing cross-cultural culinary experiences, fostering novel food and beverage offerings. ### Sectors Adopting This - **Ice Cream Innovation:** The ice cream industry is witnessing a wave of creativity as brands experiment with unconventional flavors, textures, and cultural influences to attract diverse consumer segments. - **Confectionery Market:** Within the confectionery market, there is a growing trend toward incorporating exotic flavors and healthy ingredients into traditional sweets, which is broadening consumer appeal. - **Health-conscious Snacks:** The health-conscious snacks industry is evolving as it integrates rich, flavorful ingredients like matcha into offerings that cater to consumers seeking both taste and wellness. ## Related on Trend Hunter - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/kitkat-chocolate-mint-ice-cream.md) - [Green Tea Ice Cream Sandwiches](https://www.trendhunter.com/trends/the-green-tea.md) - [Creamy Matcha Chocolate Biscuits](https://www.trendhunter.com/trends/foxs-chocolatey-matcha.md) - [Matcha-Berry Ice Creams](https://www.trendhunter.com/trends/chelsea-piera-x-ample-hills-creamery.md) - [Sweet Bean Shake Chocolates](https://www.trendhunter.com/trends/kitkat-original-zunda-shake-flavour.md) - [Matcha-Exclusive Dessert Offerings](https://www.trendhunter.com/trends/matcha-creations.md) - [Intense Matcha Soft Serves](https://www.trendhunter.com/trends/matcha-soft-serve.md) - [Creamy Strawberry Chocolate Desserts](https://www.trendhunter.com/trends/strawberry-kit-kat-mcflurry.md) - [Matcha-Packed Convenience Store Treats](https://www.trendhunter.com/trends/7eleven-japan-meccha-matcha.md)