# Pink Chocolate-Studded Desserts McDonlad's New Kit Kat Ruby McFlurry is Made with Pink Chocolate By Katherine Pendrill | Published 2020-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kit-kat-ruby-mcflurry References: [delish](https://www.delish.com/food-news/a32424523/mcdonalds-germany-kit-kat-ruby-mcflurry/) Following the news that [McDonlad's](https://www.trendhunter.com/trends/squishmallows-mcflurry) is serving up a mouthwatering Kit Kat McFlurry over in Japan, [McDonald’s Germany](https://www.trendhunter.com/trends/vegan-qsr-frozen-treats) has debuted its own take on the classic ice cream dessert with its new Kit Kat Ruby McFlurry. Nestlé's Ruby Kit Kats are a pretty pink take on a classic Kit Kat bar that's made with Ruby cocoa beans. The berry-flavored bars first made their debut in January 2018 in Japan and Korea, and have since been rolled out in other countries. Now it seems that [McDonald's Germany](https://www.trendhunter.com/trends/milka-triolade-mcflurry) is using the pink chocolate bars in its latest McFlurry. The new Kit Kat Ruby McFlurry combines McDonald's signature soft-serve ice cream with chopped up Ruby Kit Kat pieces and a sweet raspberry sauce. The result is a sweet dessert that's bursting with berry flavors. Image Credit: *McDonald's Germany.* ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 39% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Pink Chocolate Desserts:** The trend of using pink chocolate, made from Ruby cocoa beans, in desserts is growing, presenting an opportunity for companies to innovate with new and unique flavor combinations. - **International Food Collaborations:** The collaboration between McDonald's Germany and Nestle to create the Kit Kat Ruby McFlurry highlights the trend of international food collaborations, creating opportunities for cross-branding and unique product offerings. - **Special Flavors for Specific Markets:** The success of the Kit Kat Ruby McFlurry in Japan and Germany showcases the trend of creating special flavors for specific markets, which can lead to increased excitement and sales for both local and international brands. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on the pink chocolate trend to create unique desserts and confections that appeal to consumers' love for vibrant color and new flavors. - **Fast Food Chains:** Fast food chains can benefit from international food collaborations to offer exclusive menu items and attract customers looking for limited time offers and unique menu items. - **Retail and Distribution:** Retail and distribution industries can benefit from the trend of special flavors for specific markets by sourcing and importing unique products that cater to local tastes and interests. ## Related on Trend Hunter - [QSR Chocolate Ice Creams](https://www.trendhunter.com/trends/kitkat-banana-split-mcflurry.md) - [Regional Ice Cream Desserts](https://www.trendhunter.com/trends/mcdonalds-japan-mcflurry.md) - [Swiss Chocolate Ice Creams](https://www.trendhunter.com/trends/milka-triolade-mcflurry.md) - [QSR Holiday Ice Creams](https://www.trendhunter.com/trends/holiday-mcflurry.md) - [Pretzel-Packed Frozen QSR Treats](https://www.trendhunter.com/trends/chocolatey-pretzel-mcflurry.md) - [Branded Candy Frozen Treats](https://www.trendhunter.com/trends/mcdonalds-hersheys-mix-mcflurry.md) - [Plush Toy-Inspired Desserts](https://www.trendhunter.com/trends/squishmallows-mcflurry.md) - [Frozen Caky QSR Treats](https://www.trendhunter.com/trends/strawberry-shortcake-mcflurry.md) - [Truffle-Infused Frozen Desserts](https://www.trendhunter.com/trends/kopenhagen-cats-tongue-duo-mcflurry.md)