# Celebratory Japanese Chocolate Sets The Kit Kat Japan Anniversary Set Contains 35 Flavors By Michael Hemsworth | Published 2018-11-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kit-kat-japan-anniversary-set References: [highsnobiety](https://www.highsnobiety.com/p/kit-kat-japan-45th-anniversary-deluxe-set/) & [nestle.jp](https://nestle.jp/brand/kit/chocolatory/information/2018/11-19_45th.php) The [Kit Kat](https://www.trendhunter.com/trends/kit-kat-duo) Japan Anniversary Set has been unveiled as a new celebratory product for consumers in Japan to pick up that is filled with a multitude of different flavors. Celebrating the 45th anniversary of production in Japan, the set contains 35 different flavor variations including such standouts as wasabi and sake along with more reserved options like sweet potato and Japanese strawberry. Each one comes packed inside the vibrant packaging that transforms the various visual flavor inspirations into a birthday cake that brings a sense of wonder to the treat experience. The Kit Kat Japan Anniversary Set is priced at about $55 and is available now for purchase at select Kit Kat stores in Japan, which makes it an exclusive treat for locals and visitors. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 82% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Multitude of Flavor Variations:** Creating a wide range of flavor variations can cater to diverse consumer preferences and disrupt the traditional chocolate market. - **Vibrant Packaging Design:** Innovative packaging that transforms visual inspirations into a unique experience can capture consumer attention and disrupt the confectionery industry. - **Exclusive Local Treats:** Offering exclusive treats to locals and visitors can create a sense of novelty and disrupt the chocolate retail industry in specific regions. ### Who This Affects Most - **Chocolate Manufacturing:** Companies in the chocolate manufacturing industry can explore a multitude of flavor variations to disrupt the market and meet diverse consumer demands. - **Packaging and Design:** Innovative packaging design companies can create visually appealing packaging solutions that transform the confectionery experience and disrupt the industry. - **Tourism and Souvenir Retail:** Retailers in the tourism industry can offer exclusive local treats to visitors, creating a unique experience and disrupting the retail landscape in specific regions. ## Related on Trend Hunter - [Celebratory Cartoon Candy Bars](https://www.trendhunter.com/trends/japanese-kitkat.md) - [Sweet Bean Shake Chocolates](https://www.trendhunter.com/trends/kitkat-original-zunda-shake-flavour.md) - [Collaborative Bear-Themed Valentine's Gifts](https://www.trendhunter.com/trends/kitkat-x-afternoon-tea.md) - [Collaboration Confectionery Candy Bars](https://www.trendhunter.com/trends/sugar-butter-tree-x-kitkat.md) - [Multi-Flavored Chocolate Bars](https://www.trendhunter.com/trends/kit-kat-duo.md) - [Deep-Fried Candy Bar Desserts](https://www.trendhunter.com/trends/kushi-katsu-tanaka.md) - [Autumn-Themed Japanese Snack Boxes](https://www.trendhunter.com/trends/autumn-splendor.md) - [Donut-Inspired Chocolate Wafers](https://www.trendhunter.com/trends/kit-kat-chocolate-frosted-donut-flavored-bar.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/kitkat-chocolate-mint-ice-cream.md)