# Rice Wine Chocolate Wafers The Sake Kit Kat Flavor Offers a Boozy Japanese Flavor By M | Published 2016-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kit-kat-flavor References: [bit.ly](http://bit.ly/1SpIOj4) & [kitkat](https://www.kitkat.com/) Honing in on [traditional Japanese food flavors](https://www.trendhunter.com/trends/meiji-products) is the newest [Kit Kat](https://www.trendhunter.com/trends/kit-kat-chocolate-frosted-donut-flavored-bar) flavor inspired by fermented sake wine. The wafer chocolate bar is infused with a powdered version of the spirit that is layered in between the cookie and chocolate layer specially for Valentine's day. The uniquely flavored bar is segmented towards Japanese consumers and foodies that are frequently drawn to obscure Kit Kat chocolate flavors. The sake Kit Kat chocolate is an unlikely pairing of the two foods -- but one that spawns from a traditional matching of chocolate and alcohol. The popular [Nestle](https://www.trendhunter.com/trends/japanese-kitkat) candy bar features the beloved layers of milk chocolate and crunchy wafer with an added sake-infused powder layered in between. The sake powder does contain alcohol, with a reading of 0.8%. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 27% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Japanese Flavored Sweets:** Opportunities for businesses to introduce traditional and unique Japanese flavors in sweets. - **Alcohol-infused Foods:** Opportunities for businesses to experiment with incorporating alcohol into food products. - **Uncommon Flavor Combinations:** Opportunities for businesses to create unique food flavor pairings that can appeal to adventurous eaters. ### Sectors Adopting This - **Food and Beverage:** Companies in the food and beverage industry can innovate on flavors to create unique and exotic food products. - **Confectionery:** Opportunities for businesses in the confectionery industry to create unique and unconventional candy flavors. - **Alcohol:** Companies in the alcohol industry can explore untapped market of integrating their products into chocolate or candies. ## Related on Trend Hunter - [Celebratory Cartoon Candy Bars](https://www.trendhunter.com/trends/japanese-kitkat.md) - [Donut-Inspired Chocolate Wafers](https://www.trendhunter.com/trends/kit-kat-chocolate-frosted-donut-flavored-bar.md) - [Multi-Flavored Chocolate Bars](https://www.trendhunter.com/trends/kit-kat-duo.md) - [Anniversary-Honoring Chocolate Products](https://www.trendhunter.com/trends/kitkat-bars.md) - [Collaboration Confectionery Candy Bars](https://www.trendhunter.com/trends/sugar-butter-tree-x-kitkat.md) - [Black Dragon Sake Chocolates](https://www.trendhunter.com/trends/truffle-chocolate-kokuryu-daiginjo-tatsu.md) - [Dark Chocolate Wafer Bars](https://www.trendhunter.com/trends/kitkat-70-dark.md) - [Ketchup-Flavored Chocolate Bars](https://www.trendhunter.com/trends/the-kitkatchup.md) - [Wafer Chocolate Bar Cereals](https://www.trendhunter.com/trends/kitkat-cereal.md)