# Sketched City Wrappers Kit Kat Cities Packaging Features Doodles of Three Marvellous Metropolises By Amelia Roblin | Published 2013-04-10 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/kit-kat-cities-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/04/kit-kat-student-project.html) & [behance.net](http://www.behance.net/gallery/Packaging-Kit-Kat-Cidades/4405619) A recipe can be likened to a city with respect to the unique combination of constituents that compose it and the singular experience that it delivers. [Kit Kat](https://www.trendhunter.com/trends/kit-kat-logo) Cities packaging communicates the varied flavors of its contents though their association with different international metropolises. Designer Andreia Encarnação of Portugal was given the task of dreaming up a brand identity for three separate varieties of a central product. The well-known [Nestle](https://www.trendhunter.com/trends/sugar-butter-tree-x-kitkat) chocolate bar was chosen and enveloped in one of a trio of delightful labels. A red wrapper has been drawn up to represent London, a blue one portrays Paris and a white one depicts New York City. In every example, Kit Kat Cities packaging is distinguishable by enchanting illustrations that sketch out the urban environments' distinctive landmarks and familiar features. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 43% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Unique Packaging Designs:** Opportunity for brands to differentiate themselves by incorporating eye-catching and creative packaging designs that reflect local cultures and landmarks. - **Regional Branding:** Brands can tap into regional pride by using city-specific branding on their packaging, allowing consumers to connect with their favorite cities through their products. - **Artistic Packaging Illustrations:** Opportunity to leverage artists and illustrators to create custom packaging designs that showcase the unique landmarks and features of different cities, creating a visually appealing product packaging. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can explore incorporating city-themed packaging designs to enhance the consumer experience and create a sense of connection with specific cities or regions. - **Retail:** Retailers can collaborate with artists and designers to create exclusive packaging designs, attracting customers with visually appealing and unique product packaging. - **Tourism and Souvenir:** Tourism and souvenir industry can offer city-themed product packaging as a memorable and collectible item, catering to tourists and locals looking for unique souvenirs. ## Related on Trend Hunter - [Shareable Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/kitkat-sharing-bars.md) - [Stylish Artistic Christmas Chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala.md) - [Refreshed Chocolate Bar Logos](https://www.trendhunter.com/trends/kit-kat-logo.md) - [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md) - [Fine Art-Covered Chocolates](https://www.trendhunter.com/trends/m-cacao-artbars.md) - [Collaboration Confectionery Candy Bars](https://www.trendhunter.com/trends/sugar-butter-tree-x-kitkat.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Premium City-Inspired Confections](https://www.trendhunter.com/trends/los-angeles-chocolate.md) - [Coffee-Flavored Candy Bars](https://www.trendhunter.com/trends/kitkat-nescaf.md)