# Cult Chocolate Bar Boutiques Melbourne's Kit Kat Chocolatery is a Permanent Dessert Activation By Jana Pijak | Published 2017-05-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kit-kat-chocolatery References: [goodfood.au](http://www.goodfood.com.au/eat-out/just-open/worlds-first-permanent-kit-kat-chocolatory-shop-opens-in-melbourne-20161013-gs1k8o) Melbourne's Kit Kat Chocolatery is the first permanent brand activation of its kind in the world. Serving up an artisanal menu of chef-curated Kit Kats, this dessert establishment is inspired by the brand's pop-up series of the same name. Resulting in a successful run in both the UK, and Australia, the Kit Kat Chocolatery brand activation started as a temporary project, but is now a permanent boutique. The dessert cafe is home to one-of-a-kind menu items, created by chef Anna Polyviou. Polyvious is the executive chef at Sydney's [Shangri-La Hotel](https://www.trendhunter.com/trends/mott-32) and serves up instant favorites that are sure to satisfy any sweet tooth. Some memorable menu items include 'Yo Maccha Me Crazy," a [matcha Kit Kat bar](https://www.trendhunter.com/trends/kit-kat-thailand) with white chocolate accents and corn flakes, along with Candy Craze, a white chocolate bar that is accented with sprinkles and marshmallow chunks. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 48% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Artisanal Chocolate Shops:** A trend of creating one-of-a-kind menu items and personalized chocolate experiences at boutique dessert shops. - **Brand Activations:** More brands are finding ways to create engaging experiential activations that offer customers unique and memorable experiences. - **Chef-curated Dessert Menus:** A trend of having well-known chefs create dessert menus with special twists instead of traditional candy bars at chocolate boutiques. ### Who This Affects Most - **Dessert and Confectionery Industry:** The dessert and confectionery industry is embracing new and creative ways to capture the attention of customers and create unique experiences to drive sales. - **Hospitality Industry:** The hospitality industry has an opportunity to offer guests more personalized and engaging experiences by incorporating brand activations and chef-curated menus. - **Marketing Industry:** The marketing industry has opportunities to leverage brand activations as a way to connect with customers and create memorable experiences that drive brand loyalty and sales. ## Related on Trend Hunter - [Donut-Inspired Chocolate Wafers](https://www.trendhunter.com/trends/kit-kat-chocolate-frosted-donut-flavored-bar.md) - [Deep-Fried Candy Bar Desserts](https://www.trendhunter.com/trends/kushi-katsu-tanaka.md) - [Shareable Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/kitkat-sharing-bars.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/kitkat-chocolate-mint-ice-cream.md) - [Chocolate Bar-Inspired Instant Lattes](https://www.trendhunter.com/trends/kitkatflavored.md) - [Collaboration Confectionery Candy Bars](https://www.trendhunter.com/trends/sugar-butter-tree-x-kitkat.md) - [Accessible Dubai-Style Chocolates](https://www.trendhunter.com/trends/dubaistyle-chocolate-bar.md) - [White Chocolate Candy Bars](https://www.trendhunter.com/trends/nestle-2.md) - [Textural Chocolatey Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-crunchy-double-chocolate.md)