# Exotic Fruit-Flavored Chocolates The Limited-Edition Durian Kit Kat Chocolate Bar is Regional By Michael Hemsworth | Published 2017-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kit-kat-chocolate-bar References: [hypebeast](https://hypebeast.com/2017/3/kit-kat-thailand-durian-flavor) Fans of the durian fruit will be happy to hear the news of the Limited-Edition Durian Kit Kat Chocolate Bar as a potential new product that could be coming to Thailand in the near future. The durian Kit Kat came about by a decision made by the Minister of Tourism and Sports for Thailand, Kobkarn Wattanavrangkul, as a way to offer the country an iconic treat that features its national fruit. Aside from durian, additional flavor options such as tamarind and mangosteen were pitched to [Nestle](https://www.trendhunter.com/trends/kit-kat-thailand). The announcement likely came about with the recent [Sushi Kit Kats](https://www.trendhunter.com/trends/kitkat-original-zunda-shake-flavour) that were unveiled in Japan to the delight of consumers worldwide. The Limited-Edition Durian Kit Kat Chocolate Bar isn't in production yet, but could be coming to store shelves in the near future. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 76% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Exotic Fruit-flavored Chocolates:** The trend of exotic fruit-flavored chocolates can be capitalized on by introducing unique tropical fruits into mainstream confectionery products, like the durian Kit Kat. - **Regional Flavors:** Creating region-specific flavors, like the durian Kit Kat for Thailand, allows for a strong connection to national identity and can promote local tourism. - **Limited-edition Kits:** Producing limited-edition versions of popular treats creates a sense of urgency and excitement for consumers, leading to increased sales. ### Sectors Adopting This - **Confectionery:** The confectionery industry could benefit from creating unique, exotic flavors that appeal to a wider audience and differentiate from competitors. - **Tourism:** The tourism industry could use food products, like the durian Kit Kat, to promote local culture and attract tourists through unique regional flavors. - **Retail:** Retail businesses could capitalize on the limited-edition trend by creating exclusive, unique products that are only available for a short amount of time, driving sales and exclusivity. ## Related on Trend Hunter - [Multi-Flavored Chocolate Bars](https://www.trendhunter.com/trends/kit-kat-duo.md) - [Frozen Matcha-Flavored Ice Creams](https://www.trendhunter.com/trends/kit-kat-thailand.md) - [Churro-Flavored Chocolate Bars](https://www.trendhunter.com/trends/kit-kat-1.md) - [Churro-Inspired Candy Bars](https://www.trendhunter.com/trends/kit-kat-churro.md) - [Donut-Inspired Chocolate Wafers](https://www.trendhunter.com/trends/kit-kat-chocolate-frosted-donut-flavored-bar.md) - [Celebratory Cartoon Candy Bars](https://www.trendhunter.com/trends/japanese-kitkat.md) - [Anniversary-Honoring Chocolate Products](https://www.trendhunter.com/trends/kitkat-bars.md) - [Dark Chocolate Wafer Bars](https://www.trendhunter.com/trends/kitkat-70-dark.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/kitkat-chocolate-mint-ice-cream.md)