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# Snack Savior Ads
The Kit Kat Break Rescuers Save People from Potential Annoyances

By Laura McQuarrie | Published 2014-05-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/kit-kat-break
References: [brandingmagazine](http://www.brandingmagazine.com/2014/05/07/kit-kat-save-your-break/) & [kitkat](https://www.kitkat.com/)

The [Kit Kat Break Rescue](https://www.trendhunter.com/trends/auto-replybreak) series revolves around saving people from scenarios where their peace, quiet and the enjoyment of a [chocolate bar](https://www.trendhunter.com/trends/cadbury-twirl-campaign) is disrupted by some thing. In this particular 15-second ad, a woman is seated on a park bench, about to break into a Kit Kat when a "loud talker" comes and sits beside her. Activated by the breaking of the Kit Kat bar, a rescuer on a motorized vehicle comes to save the day by swapping the guy's phone for a conch shell. The confused guy is soon on his way and then the woman is free to enjoy the sweet sound of serenity.

These ads are [short and silly](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching), but their ridiculousness is fun and definitely memorable. Other scenarios include rescuing people from bosses, angry dogs and solicitors—if only these rescuers could make real life saves.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 11% | Activity: 46% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Kit Kat Break Rescue Ads:** Companies can launch similar humorous and engaging ad campaigns that invoke strong emotions and resonate with consumers.
- **Rescue Marketing:** Businesses can utilize a rescue-themed marketing approach to stand out and create a strong brand appeal.
- **Humorous Commercials:** Brands can adopt a humorous ad strategy to connect with customers and create a lasting impression about their brand.

### Who This Affects Most

- **Food and Beverage:** Companies in the food and beverage industry can use humorous and engaging marketing campaigns to promote their products and create a loyal customer base.
- **Advertising:** Ad agencies can leverage rescue marketing campaigns to attract clients and create a niche in the advertising industry.
- **Entertainment:** Entertainment companies can create humorous and engaging content that resonates with viewers and increases their brand appeal.

## Related on Trend Hunter

- [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md)
- [Workday Break-Focused Campaigns](https://www.trendhunter.com/trends/teams-meeting.md)
- [Gamer-Inspired Snacks](https://www.trendhunter.com/trends/kitkat1.md)
- [Nostalgic Video Rental Pop-Ups](https://www.trendhunter.com/trends/break-better.md)
- [Tax-Deductible Snack Breaks](https://www.trendhunter.com/trends/tax-deductible-snack-break.md)
- [Break-Focused AI Campaigns](https://www.trendhunter.com/trends/ai-campaign.md)
- [Staring Contest AR Campaigns](https://www.trendhunter.com/trends/blink-break-1.md)
- [Shareable Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/kitkat-sharing-bars.md)
- [AI-Generative Chocolate Campaigns](https://www.trendhunter.com/trends/kitkat.md)