# Tension-Breaking Chocolate KitKat Break Your Enemies Campaign By Ayman | Published 2008-04-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kit-kat-break-enemies References: [adsoftheworld](http://adsoftheworld.com/media/print/kitkat_bully?size=_original) This **Kit-Kat** campaign brings a whole new twist to the famous “Have a break, have a Kit-Kat” slogan. The print ads shows people that annoy you (wife, boss, and bully) being broken in half the same way you break your Kit-Kat bars. The message is that whenever you feel angry, depressed, or annoyed treat yourself to a Kit-Kat break and visulaize your enemies being broken as you savor the tasty chocolate. The campaign was created by JWT Advertising Agency, Hong Kong. Executive Creative Director: Steven Lee. Creative Directors: Neil Leslie, Gerard Or. Art Directors: Thomas Chung, Frankin Chan. Copywriter: Robert Chen. Photographer: Franklin Lau. Retoucher: In-Between. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 59% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Anti-stress Snacks:** There is an opportunity to create anti-stress snacks that help people relieve tension and relax. - **Interactive Advertising:** There is an opportunity to create interactive advertising campaigns that engage consumers in a unique way. - **Personalized Marketing:** There is an opportunity to create personalized marketing campaigns that target specific consumer needs or emotions. ### Who This Affects Most - **Food and Beverage:** There is an opportunity for the food and beverage industry to create snacks that serve a functional purpose, such as stress relief. - **Advertising:** There is an opportunity for the advertising industry to experiment with more interactive and unique campaigns that capture consumers' attention. - **Marketing:** There is an opportunity for the marketing industry to create personalized campaigns that resonate with consumers on an emotional level. ## Related on Trend Hunter - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md) - [Workday Break-Focused Campaigns](https://www.trendhunter.com/trends/teams-meeting.md) - [Break-Focused AI Campaigns](https://www.trendhunter.com/trends/ai-campaign.md) - [Gamer-Inspired Snacks](https://www.trendhunter.com/trends/kitkat1.md) - [AI-Generative Chocolate Campaigns](https://www.trendhunter.com/trends/kitkat.md) - [Tax-Deductible Snack Breaks](https://www.trendhunter.com/trends/tax-deductible-snack-break.md) - [Throwback OOO Campaigns](https://www.trendhunter.com/trends/auto-replybreak.md) - [Staring Contest AR Campaigns](https://www.trendhunter.com/trends/blink-break-1.md) - [Nostalgic Video Rental Pop-Ups](https://www.trendhunter.com/trends/break-better.md)