# Muffin-Inspired Wafer Chocolates Kit Kat Blueberry Muffin Features Folded-In Graham Cookie Pieces By Laura McQuarrie | Published 2022-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kit-kat-blueberry-muffin References: [prnewswire](https://www.prnewswire.com/news-releases/kit-kat-brand-unveils-their-newest-flavor--blueberry-muffin--with-graham-cookie-pieces-folded-right-in-301518308.html) & [hersheyland](https://www.hersheyland.com/kit-kat)  Inspired by a beloved baked good, [Kit Kat](https://www.trendhunter.com/trends/kit-kat-chocolate-frosted-donut-flavored-bar) [Blueberry Muffin](https://www.trendhunter.com/trends/blueberry-muffin-popcorn) is the newest limited-edition wafer chocolate from the brand. With a cake batter-like muffin flavor and graham cookie pieces folded right into the bar, this treat for breakfast and chocolate lovers alike shares a muffin-flavored creme wrapped around iconic crispy wafers. Thanks to the unique experience that the bar provides, Kit Kat says that the flavor is just like "biting into a fresh blueberry muffin, straight out of the oven." This [muffin-inspired wafer chocolate bar](https://www.trendhunter.com/trends/nestl-confectionery) can be found in several sizes, including the standard 1.5-ounce size, as well as king bars and snack sizes. This limited-edition bar provides the indulgent experience of chocolate with the comfort of a go-to morning treat. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 24% | Activity: 50% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Muffin-inspired Flavors:** Opportunity for food and beverage brands to experiment with popular baked good flavors in new product development. - **Folded-in Mix-ins:** Opportunity for CPG brands to create unique textures and flavor experiences by adding mix-ins like cookie pieces or candy bits to their products. - **Limited-edition Offerings:** Opportunity for brands to create buzz and drive sales by offering limited-edition products with unique flavors and packaging designs. ### Who This Affects Most - **Confectionery:** Chocolate and candy brands can explore new flavor combinations and textures to attract consumers seeking unique and indulgent experiences. - **Bakery:** Bakery brands can leverage their expertise in creating iconic baked goods to develop new products or collaborate with other brands in the food industry. - **CPG:** Consumer packaged goods (CPG) companies can develop new products with innovative ingredients and packaging formats that stand out on store shelves. ## Related on Trend Hunter - [Donut-Inspired Chocolate Wafers](https://www.trendhunter.com/trends/kit-kat-chocolate-frosted-donut-flavored-bar.md) - [Wafer Chocolate Bar Cereals](https://www.trendhunter.com/trends/kitkat-cereal.md) - [Caramelized Wafer Chocolates](https://www.trendhunter.com/trends/caramelized-biscuit.md) - [Bakery-Inspired Chocolate Snacks](https://www.trendhunter.com/trends/kitkat-cookie-dough.md) - [Churro-Inspired Candy Bars](https://www.trendhunter.com/trends/kit-kat-churro.md) - [Multi-Flavored Chocolate Bars](https://www.trendhunter.com/trends/kit-kat-duo.md) - [Muffin-Like Snack Bars](https://www.trendhunter.com/trends/softbaked-muffin-bars.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/kitkat-chocolate-mint-ice-cream.md) - [Churro-Flavored Chocolate Bars](https://www.trendhunter.com/trends/kit-kat-1.md)