# Candy-Dispensing Public Benches The Kit Kat Bench Rewarded Those Who Rested for 60-seconds By Rebecca Byers | Published 2015-10-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kit-kat-bench References: [designtaxi](http://designtaxi.com/news/380405/Kit-Kat-Vending-Machine-Rewards-People-With-Free-Chocolate-When-They-Take-Breaks/) Located in Paraguay, the [Kit Kat](https://www.trendhunter.com/trends/vanilla-break-sweepstakes) bench is an ingenious promotion that rewarded individual passersby with a free chocolate bar when the machine sensed they had taken a sufficient "break." The stunt featured the machine located in busy public squares and dispensed a [free Kit Kat bar](https://www.trendhunter.com/trends/desire-a-bar) when the sensors registered an individual sitting on the Kit Kat bench for at least 60-second. The playful campaign bench resembled the texture and appearance of a Kit Kat bar. The automated Kit Kat bench was a project of agency Nasta, who dubbed the specially designed vending machine the "Break Machine." In a similar publicity stunt, [JetBlue](https://www.trendhunter.com/trends/jetblue-landing) recently gave away free flights and baseball tickets to anyone in New York brave enough to steal one of their peelable bus stop ads. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Candy-dispensing Public Benches:** Disruptive Innovation Opportunity: Integrating vending machines into public benches to provide instant rewards and incentives for individuals. - **Interactive Promotional Campaigns:** Disruptive Innovation Opportunity: Creating engaging and interactive experiences that reward consumers for their participation. - **Sensor-enabled Marketing:** Disruptive Innovation Opportunity: Utilizing sensors to detect consumer behavior and trigger personalized promotions or rewards. ### Where This Applies - **Outdoor Advertising:** Disruptive Innovation Opportunity: Incorporating interactive and experiential elements into traditional outdoor advertising to capture consumers' attention. - **Confectionery:** Disruptive Innovation Opportunity: Introducing smart vending machines and interactive packaging solutions to enhance the consumer experience in the confectionery industry. - **Marketing and Advertising:** Disruptive Innovation Opportunity: Leveraging technology and gamification to create memorable and impactful marketing campaigns for brands. ## Related on Trend Hunter - [Tax-Deductible Snack Breaks](https://www.trendhunter.com/trends/tax-deductible-snack-break.md) - [Personal Break-Emphasizing Campaigns](https://www.trendhunter.com/trends/personal-breaks.md) - [Nostalgic Video Rental Pop-Ups](https://www.trendhunter.com/trends/break-better.md) - [Workday Break-Focused Campaigns](https://www.trendhunter.com/trends/teams-meeting.md) - [Travel-Inspired Chocolate Bar Giveaways](https://www.trendhunter.com/trends/vanilla-break-sweepstakes.md) - [Gamer-Inspired Snacks](https://www.trendhunter.com/trends/kitkat1.md) - [Custom Chocolate Bar Studios](https://www.trendhunter.com/trends/kitkat-made-4-u-creator-studio.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Staring Contest AR Campaigns](https://www.trendhunter.com/trends/blink-break-1.md)