# Toastable Chocolate Bars The Baked Pudding Kit Kat Bars Are Meant to Be Lightly Toasted By Laura McQuarrie | Published 2014-03-14 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/kit-kar-bars References: [designtaxi](http://designtaxi.com/news/364377/In-Japan-Toasted-Pudding-Flavored-Kit-Kats-That-You-Can-Enjoy-At-Home/) & [kotaku](http://kotaku.com/toasting-kit-kats-at-home-sure-looks-dangerous-and-deli-1542007304) Since the introduction of the [Kit Kat boutique in Japan](https://www.trendhunter.com/trends/kitkat-x-afternoon-tea), the chocolate bar brand has been releasing some rather [novel Kit Kat bars](https://www.trendhunter.com/trends/kitkat-minis). Among them was a gourmet baked Kit Kat, which was only available in-store. But now, Kit Kat is letting consumers do the cooking at home. Later this month, the [Baked Pudding-Flavored Kit Kats](https://www.trendhunter.com/trends/nestl-confectionery) will go on sale in Japan. For the most part, the Kit Kats look the same, except they are a whitish color. The back of the chocolate package provides details on "the new taste sensation" and how the treats should go about being lightly baked in a toaster oven before eating. Some who have tried this technique recommend keeping a watchful eye on the chocolates, especially since the oil content can cause the Kit Kat bars to go up in flames quickly if they're cooked for too long. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 78% | Activity: 94% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Baked Pudding-flavored Kit Kats:** Disruptive innovation opportunity: Expanding the market for unique and experimental flavors of traditional chocolate bars. - **Gourmet Baked Kit Kat:** Disruptive innovation opportunity: Introducing high-end, artisanal versions of popular candy brands to appeal to premium consumers. - **Toasted Chocolate Bars:** Disruptive innovation opportunity: Creating a new category of indulgent treats by offering chocolate bars that can be toasted for a warm and unique snacking experience. ### Where This Applies - **Confectionery:** Disruptive innovation opportunity: Innovating within the confectionery industry by exploring new flavors, cooking techniques, and textures to create unique and memorable chocolate products. - **Food Packaging:** Disruptive innovation opportunity: Developing packaging solutions that provide instructions for consumers to transform and enhance the eating experience of a product. - **Home Appliances:** Disruptive innovation opportunity: Collaborating with home appliance manufacturers to create specialized toasting devices that cater to the growing trend of toasting chocolate bars. ## Related on Trend Hunter - [Donut-Inspired Chocolate Wafers](https://www.trendhunter.com/trends/kit-kat-chocolate-frosted-donut-flavored-bar.md) - [Deep-Fried Candy Bar Desserts](https://www.trendhunter.com/trends/kushi-katsu-tanaka.md) - [Chocolate Wafer Pizza Pockets](https://www.trendhunter.com/trends/handy-melts-x-kitkat.md) - [Shareable Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/kitkat-sharing-bars.md) - [Anniversary-Honoring Chocolate Products](https://www.trendhunter.com/trends/kitkat-bars.md) - [Bakery-Inspired Chocolate Snacks](https://www.trendhunter.com/trends/kitkat-cookie-dough.md) - [Caramelized Wafer Chocolates](https://www.trendhunter.com/trends/caramelized-biscuit.md) - [Collaboration Confectionery Candy Bars](https://www.trendhunter.com/trends/sugar-butter-tree-x-kitkat.md) - [Ketchup-Flavored Chocolate Bars](https://www.trendhunter.com/trends/the-kitkatchup.md)