# Nostalgic Polaroid Editorials Kit Butler Stars in this Vintage-Themed and Candid Image Series By Jana Pijak | Published 2016-05-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kit-butler References: [fuckingyoung.es](http://fuckingyoung.es/kit-butler-dean-hau/) & [dean-hau.squarespace](http://dean-hau.squarespace.com/) Resembling a set of retro polaroids, this editorial by Dean Hau puts the spotlight on model newcomer Kit Butler. Butler dons a mix of casuals and more whimsical [eveningwear staples](https://www.trendhunter.com/trends/luxury-menswear-campaign) while posing in a relaxed studio setting. The model is lensed candidly, appearing honest and authentic rather than overly posed. Dean Hau's editorial is reminiscent of [retro polaroid pictures](https://www.trendhunter.com/trends/velvet-heat) and is even grainy in texture. The somewhat overly exposed series boasts styling by KK Obi and is featured in Seventh Man's latest issue. The Spring/Summer 2016 issue references nostalgic fashion imagery and is a testament to the recent return of [80s era menswear](https://www.trendhunter.com/trends/tough-guys-soft-sweaters). Model Kit Butler soaks in the spotlight while donning Risky Business-inspired shades and a messy haircut that fits his wardrobe perfectly. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 63% | Activity: 61% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Retro Polaroid Aesthetic:** Opportunity for brands to incorporate a nostalgic polaroid aesthetic in their marketing materials and social media campaigns. - **Authentic Candid Photography:** Potential for photographers to offer candid photography services to capture honest and genuine moments. - **Nostalgic Fashion Imagery:** Fashion brands can leverage nostalgic fashion imagery to appeal to consumers who are drawn to retro styles. ### Industries Being Reshaped - **Marketing and Advertising:** There is a disruptive innovation opportunity for agencies to create marketing campaigns that embrace the retro polaroid aesthetic. - **Photography:** Photographers can attract clients by specializing in candid photography with a retro polaroid vibe. - **Fashion and Retail:** Fashion brands can tap into the nostalgic fashion imagery trend to create collections and marketing campaigns that resonate with consumers seeking retro styles. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Ambitious Luxury Menswear Collections](https://www.trendhunter.com/trends/kody-phillips.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md)