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# Peach Seed Lip Masks
Tatcha's Kissu Lip Mask Was Inspired by a Japanese Beauty Secret

By Ell Smith | Published 2018-09-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/kissu-lip-mask
References: [hypebae](https://hypebae.com/2018/9/tatcha-kissu-lip-mask-skincare-beauty) & [tatcha](https://www.tatcha.com/product/KISSU-LIP.html?cgid=lip#start=1)

Those looking ahead to the colder months should prepare themselves by equipping their vanity bags with [Tatcha's](https://www.trendhunter.com/trends/mvp-kit-and-the-courtside-kit) [Kissu Lip Mask](https://www.trendhunter.com/trends/new-kissu-lip-mask) -- a newly unveiled product from the [K-beauty](https://www.trendhunter.com/trends/oliviaumma) brand that helps keep one's lips hydrated and unchapped.

This mask was inspired by a Japanese beauty secret in which women would traditionally mix chopped peach seeds with oils to help combat chapped lips. Tatcha's interpretation of this features a beautiful blend of "Japanese peach seed extract, camellia oil and three different types of rose extracts." For ideal results, users must put a thin layer of this mask on their lips overnight. In the morning, they should wake to refreshed, smooth and plumped lips.

Image Credit: @trendmood1

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 23% | Activity: 55% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Lip Masks:** The trend of lip masks provides an opportunity for innovative products that offer hydration and protection for the lips.
- **K-beauty:** The K-beauty trend opens up possibilities for disruptive innovation in the skincare industry with unique and effective products inspired by Korean beauty traditions.
- **Natural Ingredients:** The increasing demand for natural beauty products creates a market for innovative lip masks that use organic and plant-based ingredients.

### Industries Being Reshaped

- **Beauty and Skincare:** The beauty and skincare industry can capitalize on the lip mask trend by developing innovative products that cater to different lip concerns.
- **Cosmetics:** The cosmetics industry can explore disruptive innovation opportunities by incorporating lip masks as a new category in their products, offering customers additional pampering options for their lips.
- **Wellness:** The wellness industry can integrate lip masks into their product offerings, emphasizing the self-care aspect of skincare routines and promoting overall lip health.

## Related on Trend Hunter

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