# Rock Band-Themed Spirits Kiss Launches Line of Rum and Gin Spirits Called Drink It Up in the U.S. By Niko Pajkovic | Published 2021-11-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kiss References: [rollingstone](https://www.rollingstone.com/product-recommendations/lifestyle/kiss-rum-gin-brand-drink-it-up-buy-online-1257610/) & [drinkitupbykiss](https://drinkitupbykiss.com/)  Beloved American rock band [Kiss](https://www.trendhunter.com/trends/aged-rum) has announced the launch of [Drink It Up](https://www.trendhunter.com/trends/drink-weird-and-grateful-dead) in the United States, a unique line of rums and gins that don the band's signature branding. Kiss premiered Drink It Up's first expression, Black Diamond [Rum](https://www.trendhunter.com/trends/rum-of-skepta), last year in Australia, Europe, and Japan. Now the band has entered the U.S market by rolling out three new spirits: Detroit Rock Dark Rum, Monstrum Dark Rum, and Distilled Cold Gin. Detroit Rock Dark Rum gets its name from the band's song 'Detroit Rock City' and consists of a blend of Dominican rums aged between eight and 15 years. Aged for over 14 years, the Monstrum Dark Rum is being promoted as the brand's ultra-premium offering, while the Distilled Cold Gin is a five-times distilled spirit that conjures flavors of juniper, citrus, and herbs. Image Credit: KISS ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 38% | Activity: 64% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-branded Spirits:** The rise of celebrity-branded spirits, like Kiss's Drink It Up line, offer a unique branding opportunity for musicians and other public figures. - **Premium Spirit Offerings:** Offering ultra-premium spirits, like Monstrum Dark Rum, presents an opportunity for distilleries to tap into high-end markets and increase profitability. - **Innovative Flavor Combinations:** Experimenting with unique flavor combinations, like juniper, citrus, and herbs found in Distilled Cold Gin, can set brands apart in the crowded spirits industry. ### Where This Applies - **Alcoholic Beverages:** The alcoholic beverages industry as a whole can look at celebrity collaborations and new flavor combinations to attract consumers and increase sales. - **Distilling:** Distilleries can benefit from offering premium spirit offerings and experimenting with innovative flavor combinations to attract new customers and compete with other brands. - **Branding and Marketing:** Branding and marketing professionals can learn from the unique branding opportunity that celebrity-branded spirits offers and incorporate that into their own branding strategies. ## Related on Trend Hunter - [Hair Metal-Inspired Aged Rums](https://www.trendhunter.com/trends/aged-rum.md) - [Collaborative Rock Band-Branded Bourbons](https://www.trendhunter.com/trends/smashing-pumpkins-bourbon.md) - [Canned Restaurant-Branded Cocktails](https://www.trendhunter.com/trends/hard-rock-cocktails.md) - [Punk Band-Inspired Vodka Bottles](https://www.trendhunter.com/trends/true-originals.md) - [Gorilla-Saving Rum Ranges](https://www.trendhunter.com/trends/karisimbi-rum.md) - [High-End Artisanal Rums](https://www.trendhunter.com/trends/artisanal-rum.md) - [Rock Band-Collaborative Iced Drinks](https://www.trendhunter.com/trends/kerplunk-kandy-grape-slurpee.md) - [Song-Themed Canned Cocktails](https://www.trendhunter.com/trends/club-kokomo.md) - [QSR-Backed Spiced Rums](https://www.trendhunter.com/trends/dead-mans-fingers-2.md)