# Rock Band Booze Branding KISS Zin Fire Wine Packs Peppery Notes and a Rock Band Attitude By Michael Hemsworth | Published 2013-08-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kiss-zin-fire-wine References: [donotbuythis](http://donotbuythis.com/kiss-zin-fire-wine) & [firebox](http://www.firebox.com/product/5433/KISS-Zin-Fire-Wine?aff=512&awc=550_1375372114_c23bcf18728826ab6be450aa8744699f&utm_source=AffiliateWindow&utm_medium=Affiliates&utm_content=http://donotbuythis.com&utm_campaign=TextLink) The epic rock band has done it again with [KISS](https://www.trendhunter.com/trends/aged-rum) Zin Fire Wine, which helps to not only offer fans a way to celebrate the band but also expands the rockers' empire even further. Made from California Zinfandel grapes, the KISS Zin Fire Wine has a base of pepper and blackberries, which combine to result in something of a spicy finish for the sipper. KISS is notorious for putting it's name onto everything from lifestyle products to consumables, so KISS Zin Fire Wine doesn't come as much of a surprise. What dos surprise is that the very grapes that went into creating the KISS Zin Fire Wine were stomped by none other than the band members, which will certainly delight fans the world over. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 18% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Branded Wines:** The trend of celebrities creating their own wine and spirits brands is growing, presenting opportunities for disruptive innovation in the alcohol industry. - **Experiential Marketing:** Using unique experiences, such as involving fans in the creation of a product like KISS Zin Fire Wine, in branding strategies can be a disruptive innovation opportunity. - **Product Diversification:** Expanding a brand's empire through product diversification, as KISS has done with their addition of wine, presents an opportunity for disruptive innovation in various industries. ### Sectors Adopting This - **Alcohol:** With the growing trend of celebrity-branded wines, there is a disruptive innovation opportunity in the alcohol industry for creating unique and exciting new products. - **Music:** By aligning products with music brands and leveraging experiential marketing techniques, there is an opportunity for disruptive innovation in the music industry. - **Consumer Goods:** Product diversification, such as KISS expanding their empire to include wine, presents an opportunity for disruptive innovation in the consumer goods industry. ## Related on Trend Hunter - [Hair Metal-Inspired Aged Rums](https://www.trendhunter.com/trends/aged-rum.md) - [Limited-Edition Rock n' Roll Wines](https://www.trendhunter.com/trends/grateful-dead-wines.md) - [Limited-Edition Musician-Approved Wines](https://www.trendhunter.com/trends/complicated-pinot-noir.md) - [First-to-Market Hot Rosés](https://www.trendhunter.com/trends/hot-ros.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Collaborative Rock Band-Branded Bourbons](https://www.trendhunter.com/trends/smashing-pumpkins-bourbon.md) - [Whisky-Inspired Lipstick Shades](https://www.trendhunter.com/trends/fireball-1.md) - [Summery Rocket Pop Wines](https://www.trendhunter.com/trends/boom-pop-wine.md) - [Party-Ready Grape Punches](https://www.trendhunter.com/trends/beatbox-beverages-mystic-grape.md)