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# Christmas Kissing Drones
TGI Fridays UK Gets Couples to Kiss Under the Mistletoe

By Laura McQuarrie | Published 2014-11-20 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/kiss-under-the-mistletoe
References: [prexamples](http://prexamples.com/2014/11/tgi-fridays-to-fly-drones-with-mistletoe-around-and-force-couples-to-kiss-this-christmas/) & [nydailynews](http://www.nydailynews.com/life-style/eats/tgi-fridays-launches-mistletoe-drones-article-1.2016401)

[TGI Fridays](https://www.trendhunter.com/trends/holiday-cocktail-menu) UK found that nearly half of the adults in the UK have never shared a kiss under the mistletoe and decided to remedy this in the spirit of "#Togethermas."

The #Togethermas campaign is all about [inspiring people to come together](https://www.trendhunter.com/trends/lindor-holiday-experience) over the holiday season and to do this, TGI Fridays brought a drone carrying mistletoe into its restaurant. The drone was also equipped with a kiss cam to capture all of those spontaneous smooches. If you're dining at TDI Fridays this holiday season, you might want to keep an eye out for this romance-inducing drone.

Although the use of drones equipped with mistletoe and cameras isn't a totally original idea, the way it is worked into a [commercial holiday campaign](https://www.trendhunter.com/trends/heartwarming-holiday-initiative) for this restaurant chain is heartwarming and fun.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 28% | Activity: 68% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What's Driving This Trend

- **Mistletoe Drones:** Disruptive innovation opportunity: Develop advanced drone technology for capturing romantic moments and spreading holiday cheer.
- **Romantic Experiences:** Disruptive innovation opportunity: Create unique and memorable experiences for couples, leveraging technology and holiday themes.
- **Social Media Marketing:** Disruptive innovation opportunity: Utilize innovative social media campaigns to engage customers and create buzz around a brand or restaurant.

### Who This Affects Most

- **Restaurant Industry:** Disruptive innovation opportunity: Incorporate emerging technologies to enhance the dining experience and drive customer engagement.
- **Drone Technology:** Disruptive innovation opportunity: Develop new applications for drones in the entertainment and hospitality industries.
- **Marketing and Advertising:** Disruptive innovation opportunity: Explore creative ways to leverage social media platforms for brand promotion and customer engagement.

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