# Therapeutic Lip Balms Lip Smacker's 'Kiss Therapy' Range Introduces SPF and Medicated Balm By Laura McQuarrie | Published 2017-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kiss-therapy References: [refinery29](http://www.refinery29.com/2017/11/179816/lip-smackers-kiss-therapy-balm?utm_source=feed&utm_medium=rss) & [lipsmacker](http://www.lipsmacker.com/kiss-therapy-spf-30-lip-balm-superfruit.html) For years, Lip Smacker has been making a range of [hydrating lip balm products](https://www.trendhunter.com/trends/ceramide-hydrabalm) packaged in tubes with a focus on fun and sometimes even unconventional flavors—now, it is introducing its all-new Kiss Therapy collection in the same spirit, but with added therapeutic benefits for one's lips. The Kiss Therapy collection from Lip Smacker introduces three [SPF-integrated lip balm formulas](https://www.trendhunter.com/trends/c-lip-serum-spf-30) in Strawberry, Grapefruit and Superfruit, plus one [medicated lip balm](https://www.trendhunter.com/trends/lip-spf) in Eucalyptus Mint. These formulas also include additional benefits from antioxidant-rich citrus ingredients and moisturizing coconut and jojoba oils to condition one's lips. The dermatologist-tested formulas are free from parabens and are also cruelty-free. Alongside these new flavors and formulas, the collection from Lip Smacker also shows off a new design that draws inspiration from pharmacy supplies to emphasize their functional benefits. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 32% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Therapeutic Lip Balms:** More companies are incorporating therapeutic benefits into their lip balm products, creating a trend towards functional and beautifying formulas. - **Spf-integrated Beauty:** The inclusion of SPF into Lip Smacker's Kiss Therapy collection demonstrates a growing trend towards sun protection being incorporated into a wider range of beauty products. - **Medicated Beauty Products:** The introduction of Lip Smacker's medicated Eucalyptus Mint balm highlights a trend towards beauty products with added medicinal benefits that target specific skin needs. ### Who This Affects Most - **Beauty:** Companies in the beauty industry can disrupt the market by creating multi-functional lip balms that are both therapeutic and beautifying. - **Skincare:** Companies in the skincare industry can innovate by incorporating sun protection into a wider range of their products, particularly in lip care. - **Pharmaceuticals:** Pharmaceutical companies can expand their product lines by creating beauty products with medicinal properties that meet specific skin needs. ## Related on Trend Hunter - [Ultra-Cushiony Lip Balms](https://www.trendhunter.com/trends/star-balm.md) - [Pocket-Friendly Lip Balms](https://www.trendhunter.com/trends/space-camp-wellness.md) - [UV-Protective Tropical Lip Balms](https://www.trendhunter.com/trends/lip-balm-spf-30.md) - [Flavor-Packed Lip Balms](https://www.trendhunter.com/trends/hismile-lip-balm.md) - [5-in-1 Lip Balms](https://www.trendhunter.com/trends/conditioning-lip-balm.md) - [Oversized Sun Care Balms](https://www.trendhunter.com/trends/moisture-balm-spf-30.md) - [Summer-Ready Lip Balms](https://www.trendhunter.com/trends/summer-lip-balm.md) - [Mood-Boosting Lip Balms](https://www.trendhunter.com/trends/oh-yeahh-lip-balm.md) - [Smoothie-Inspired Lip Treatments](https://www.trendhunter.com/trends/smoothie-lip-treatments.md)