# Dark Tonal Traditional Sneakers CLOT and Nike Unveil a Kiss of Death Air Max 1 Sneaker By Amy Duong | Published 2021-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kiss-of-death References: [hypebeast](https://hypebeast.com/2021/3/clot-nike-air-max-1-kiss-of-death-cha-teaser-info) [Nike](https://www.trendhunter.com/trends/size-1) and CLOT introduce a new iteration of the iconic [Air Max 1](https://www.trendhunter.com/trends/cave-stone-colorway) sneaker model that boasts the name "Kiss of Death. -- Cha" It made its original debut online on [Instagram](https://www.trendhunter.com/trends/air-force-1-low-6). Founder and singer Edison Chen is seen wearing them in a dark photograph. It is also shown in a product photo that slightly showcases some brown tones throughout with bright detailing. CLOT spotlights tea as the main theme behind the design, showcasing it through the rich brown hues of the favored warm beverage. Specifically, CLOT aims to capture the same spirit as tea that is enjoyed post-traditional Chinese reflexology. The new shoes are expected to arrive later this March during Air Max Day 2021. Image Credit: CLOT ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 51% | Activity: 1% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Tea-inspired Footwear:** CLOT's Kiss of Death Air Max 1 sneaker is designed with the rich brown hues of tea in mind, representing a trend of incorporating inspiration from traditional beverages into footwear design. - **Dark Tonal Sneakers:** The dark tones of CLOT's Kiss of Death Air Max 1 sneaker represent a trend towards more subdued and versatile footwear colorways. - **Personalized Sneaker Releases:** Releasing a highly sought-after product through founder and influencer Edison Chen's personal social media platforms indicates a trend towards personalized and targeted product launches. ### Who This Affects Most - **Footwear:** The footwear industry can capitalize on incorporating inspiration from traditional food and beverage into product design to create new flavorful offerings for consumers. - **Fashion:** The fashion industry can keep up with the trend towards dark tonal and versatile footwear designs in their upcoming seasonal collections. - **Marketing and Advertising:** The marketing and advertising industry can capitalize on personalized and targeted product launches for maximum impact and engagement with consumers. ## Related on Trend Hunter - [Blush-Tonal Breathable Sneakers](https://www.trendhunter.com/trends/size-1.md) - [Kiss-Covered Collaboration Sneakers](https://www.trendhunter.com/trends/vaquera-x-nike-air-max-dn8.md) - [Bold Tonal Dynamic Sneakers](https://www.trendhunter.com/trends/air-max-dn8-1.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Formal-Ready Collaborative Footwear](https://www.trendhunter.com/trends/clot-and-adidas.md) - [Patterned Running Sneakers](https://www.trendhunter.com/trends/qi-flow.md) - [Sunset-Inspired Tonal Sneakers](https://www.trendhunter.com/trends/air-max-dn-1.md) - [Collaborative Chunky Stealthy Sneakers](https://www.trendhunter.com/trends/honey-blacks.md) - [Bold Tonal Gradient Sneakers](https://www.trendhunter.com/trends/air-max-plus-6.md)