# Edgy 90s-Style False Lashes The Kiss Lash Couture Rebel Collection Includes Six Styles By Michael Hemsworth | Published 2024-03-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kiss-lash-couture-rebel-collection References: [drugstorenews](https://drugstorenews.com/kiss-products-latest-lashes-channel-edgy-glam-minimalist-beauty-looks) & [kissusa](https://www.kissusa.com)  The [Kiss Lash Couture](https://www.trendhunter.com/trends/kiss-falscara-value-packs) Rebel collection is a new series of glam 90s-inspired false lashes that are perfect for elevating any look with a touch of retro style. The collection consists of six styles of false lashes to choose from including Downtown Girl, Rockstar, Main Character, Volume Up, Smudged and Vibin', which are each crafted with a worn-in mascara look. This is paired with the brand's signature lightweight band that will blend seamlessly around the lash line for a customized fit. The Kiss Lash Couture Rebel collection is making its way to [Ulta Beauty](https://www.trendhunter.com/trends/ardell-beauty-naked-collection), [CVS Pharmacy](https://www.trendhunter.com/trends/essie-punk-at-heart-collection), Target, Walmart and Walgreens locations now, and can also be purchased online. The product range responds to the changing style preferences of consumers who are more into shaggy faux mink effect lashes. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 25% | Activity: 40% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Retro-inspired False Lashes:** The Kiss Lash Couture Rebel collection taps into 90s nostalgia with a range of glam false lashes for a retro-inspired look. - **Worn-in Mascara Look:** The utilization of a worn-in mascara aesthetic in the false lashes offers a trendy and edgy appearance for fashion-forward consumers. - **Shaggy Faux Mink Effect:** The introduction of shaggy faux mink effect lashes caters to the evolving preferences of consumers seeking a luxurious yet natural lash style. ### Where This Applies - **Beauty:** The beauty industry can leverage the demand for retro-inspired false lashes to capitalize on nostalgic trends in makeup aesthetics. - **Retail:** Retailers can explore opportunities to showcase false lashes with a worn-in mascara look to attract customers seeking unique and fashionable beauty products. - **E-commerce:** E-commerce platforms can expand their offerings to include shaggy faux mink effect lashes to meet the increased consumer interest in natural yet stylish lash options. ## Related on Trend Hunter - [Value-Minded False Lash Packs](https://www.trendhunter.com/trends/kiss-falscara-value-packs.md) - [Whimsically Witchy Cosmetic Collections](https://www.trendhunter.com/trends/kiss-wickedinspired-collection.md) - [Glue-Free Natural-Looking Falsies](https://www.trendhunter.com/trends/impress-falsies.md) - [Ultra-Flexible False Eyelashes](https://www.trendhunter.com/trends/v-by-velour.md) - [Comfort-Focused Underlash Collections](https://www.trendhunter.com/trends/seamless-underlash.md) - [Summery Streaming Series Cosmetics](https://www.trendhunter.com/trends/kiss-x-the-summer-i-turned-pretty.md) - [Customizable At-Home Nail Solutions](https://www.trendhunter.com/trends/kiss-products1.md) - [MUA-Approved False Lashes](https://www.trendhunter.com/trends/velour-x-cgonzalez.md) - [Press-On Nails Rebranding Efforts](https://www.trendhunter.com/trends/presson-nails.md)